Ads is an abbreviation of the english term advertising. Which means advertising. These 3 letters became synonymous with online ads . With social ads linked to ads on social networks . And google ads linked to ads on google . They are also called sponsored links. Boosts. Promotions (promote) or […]
More and more people are becoming brands and brands are becoming people. Because customers are increasingly unique and have their own way of being. Consuming. Thinking … your service and direct your communication with appropriate languages for each type of customer. Generalized communications are converting less into sales and the […]
Instashop revolutionized the way of selling and pricing on instagram . Bringing much more practicality to the user when seeing a product in the feed or stories and wanting to know the price or buy. We all know that the difficulty of working links on instagram makes it difficult to […]
Hotmart is a brazilian platform specialized in online sales of infoproducts (digital products). Such as online courses. E-books (digital books). Video classes. Software and others. It was founded by joão pedro resende and mateus bicalho more than 10 years ago and if you want to know more about the history […]
Content marketing is not something new. It has existed in the world of communication for many years. Because it is not new that there are sites with tutorials and tips on a certain subject to generate traffic and recognition. However. This marketing strategy has evolved and grown in campaigns for […]
Already a trend for a few years. Brands accelerated the production and publication of content in their own media after the start of the covid19 pandemic. This reality of brands acting as publishers. Creating and publishing informative content in their areas. Has been demonstrating the market’s maturity in digital transformation […]
We are going to talk about what we are phd to the extreme: inbound marketing . In addition. Let’s see the differences for the outbound marketing method. That more traditional type of marketing that is still widely used. Index 1. What is inbound marketing? 1.1 what are the goals of […]
Commercial competition is at its height today. Companies want consumers to spend their money on their products so consumers get a lot of junk mail. Spam emails and unwanted phone calls. Consumers are so used to these traditional tactics that companies sometimes have to think of other ways to get […]
Advisory contract with this client to improve the performance of their e-commerce . In the first 15 days of march. We did a basic setup. With the installation of the rd station pro tool . Content planning and settings in the client’s facebook/instagram ads manager . We launched the first […]
Sites that have a blog with original. Spontaneous. Rich. Well-structured and constantly updated content. Have much more hits and generate more authority for the brand than those that don’t. In addition to being one of the weapons used in inbound marketing (attraction marketing) . To generate access to your page. […]
Advertising on facebook and instagram is a must today for almost every area of business. As in addition to organic (free) reach having dropped a lot. Reach and results come much faster and it’s still very cheap. However. Using facebook business is essential for sponsored companies to have results. Because […]
Whether as a regular user or a digital marketing professional. You may have already noticed changes in the approach to collecting cookies when you access company pages and internet portals. This is a simple development brought about by lgpd . The general data protection law . Also called law nº […]
Clínica tirol came to our agency with a problem with organic traffic on google . Without appearing in the search results of the main keywords in its segment . Having to spend high monthly amounts on paid ads to have some relevance in searches. We analyzed the situation and saw […]
Working with digital marketing and sales without a tool like rd station marketing and crm is a very difficult task. As it makes it very difficult to control your metrics and level of lead engagement (contact). In addition to automating several tasks that are humanly impossible to keep running. We […]
Doing medical marketing nowadays is a complex task. First. All the search for professionals and questions from patients today are mostly done online and it takes a lot of knowledge and time to execute this medical digital marketing strategy well . Always respecting legal limits and the lgpd . Medical […]
Paid traffic is all traffic ( access. View. Visit . Etc. ) and/or having clicks on these ads . For some purpose (visibility. Accesses. Sales conversions. Registrations. Etc). Paid traffic sources the main sources of paid traffic these days are: facebook ads instagram ads google ads youtube ads linkedin ads […]
The sales funnel (pipeline) is the negotiation stages of the lead that became a sales opportunity . This is where the negotiation of the sale actually takes place. From its arrival to its finalization in sale or loss (lost). Difference between marketing funnel and sales funnel a common mistake is […]
As we said above. Seo is within sem and aims to optimize the results of organic (free) searches in search engines. In which the vast majority are google and youtube. To work well with seo on google you need to analyze the keywords that you want to rank well in […]
The nps (net promoter score) methodology is a type of survey carried out by companies and professionals with their customers to find out the level of satisfaction with their services and the likelihood that they will recommend Nps What Is them to a friend or partner. And what does it […]
Roi stands for return over (on) investment . Which translating we have: return on investment . He is what came back in sales from a financial and net point of view. Defining whether the money invested in online ads actually brought profitability to your business. Analyzing it from the point […]
Customer success in its translation is customer success. Also called by the acronym cs . Unlike the computer game popularly known by this acronym. The cs that we are talking about here will do everything to be worth every penny of what you hired and. Taking it to the service […]
Sdr is an acronym that stands for sales development representative . Which in portuguese is a sales development representative . In a less technical way. We can summarize in pre-sales . What precedes the service process by a salesperson. He works in the initial phase of the sales funnel . […]
Many business managers and professionals are in doubt when deciding how to operationalize their digital marketing . What’s the best way? Hire a digital marketing agency or invest in an internal team? Should you have both? Or is it better to do your own digital marketing? Asking that question to […]
With the high demand for online quotes. There is a need for businesses to evolve in conversational marketing . Let’s understand more about this type of service and lead qualification. In addition to the benefits of automating the process and inserting it into the commercial process of the business. Index […]
Google shopping is one of the best tools for selling products online with e-commerce . Understanding how it works and how to advertise on it is extremely important to the success of your online store. Let’s understand now everything about the darling of virtual stores. Index 1. What is google […]
Nowadays. The mission of a digital marketing agency is to generate results for the client . But. How to charge the agency and know if the work is being done well? More than providing a technical service in digital. The agency must be a partner of the client’s business and […]
Consórcio eldorado is a consortium administrator that completed 40 years on the market in 2021 and is a reference in the sector in the state of rio grande do norte. With 2 units in the largest cities in the state of rn. Natal and mossoró. And robust numbers achieved in […]
