Your products have many advantages to attract your targets and you want to sell them on the internet, this universe where your prospect is a few clicks away from your competitors. Don’t panic, here are some techniques to succeed and boost your merchant site. Prepare well for online sales Get ready for the day you launch your e-commerce site . Do as in a traditional store, organize the set-up before opening! You know your products and your targets very well, but have you thought about all the logistical aspects: Build an attractive merchant site Showcase your products with beautiful photos, demonstration videos, easy-to-read, precise and complete product sheets. Write content that highlights what you have more than your competition.
Generate qualified traffic The goal of your merchant site is to sell. Use the messages and tools adapted to your Andorra Email List targets to attract them and capture them until the act of purchase: good natural referencing on search engines, thanks to precise keywords, interesting content, photos, videos ..Keep your site alive by setting a schedule of events. Announce your news, launch promotions, testimonials . and let people know through e-mailing campaigns, on social networks or in your newsletter. Keep a close eye on your online reputation If they are happy with your product and service, the customer will come back and become an ambassador for your brand. If he is not happy, he can make you lose your credibility, future potential customers and even turn away old customers, with more or less important consequences on your turnover.
Increase your sales with content marketing
Measure your actions to adapt your strategy Set up the necessary indicators and monitor the number of visits compared to the number of orders, the turnover generated, the average basket .By calculating the cost of acquiring a new customer for each channel, you can focus on the most interesting channel. Price comparators will also provide you with valuable information on your positioning and on consumer preferences. Merchant sites according to WSI For many years, we have been creating attractive and profitable commercial sites for our customers. To help you understand the elements on which the success of your e-commerce site depends, we invite you to watch the recording of our webinar: “E-Commerce: How to boost your sales?”
About the Author Gilles heads the Digital Marketing agency WSI OBIWEB . At WSI OBIWEB, we believe that all businesses should have an effective website. Thanks to WSI’s systems, tested and validated for more than 25 years, we know how to define, implement and optimize the Digital Marketing strategy of our clients to help them quickly generate results locally, nationally and internationally. Book a free first interview with Gilles in Web Meeting now : Be Successful, Go Digital: The best knowledge and the best advice in digital marketing WSI’s Digital Marketing Blog is your starting point for tips, tricks and best practices on all things digital marketing. Take a look at our latest articles.
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Make yourself known, generate traffic, maintain an ongoing relationship with your prospects, sell… thanks to an effective content marketing strategy . On the web, the range of content and possible formats allows you to achieve all your goals and meet all your targets. You can indeed publish articles, blog posts, social media posts, photos, games, videos, white papers, press releases, infographics, etc. So many ways to build your content marketing. Here are 5 steps that will help you do it. Identify your unique selling proposition. It’s what makes you strong, what sets you apart from your competition and what you need to put forward to attract customers. Your USP can be the specificity of your brand, a particular aspect of your product, or even an original associated service …Find your USP, and use the right rhetoric to promote it.
Focus on knowing your audience Who are your targets, what are their interests, their concerns, their needs, where are they on the web? Analyze and sort the information gathered to create personas Adapt your content to the buying cycle Provide each prospect with the answer to their current need. To do this, focus your messages on a specific objective: notoriety, visibility, comparison, purchase. You will publish each content in the most suitable format: blog, white paper, demo, customer testimonial, product sheet Map your ideas Use your knowledge of your targets to diversify and classify your content. Be creative to renew your themes and design messages that are clear, relevant, useful and fun. You also have an interest in sharing and commenting on third-party content to demonstrate a perfect mastery of your sector.