Will Instagram ban likes on social media. They can be celebrities or experts in specific fields.Trends that have been confirmed and which for some continue to be relevant as we will see throughout this post. 2020 is coming with its share of trends Will Instagram ban likes marketing will continue to gain ground Ephemeral content refers to content that is only available for a short time and then disappears. Stories on Instagram, Snapchat or Will Instagram ban likes are perfect examples of this type of content. They have a limited lifespan, generally 24 hours. A trend that we already mentioned last year, stories have become one of the formats most consumed by Internet users whose Will Instagram ban likes span is increasingly short. We are in the era of FOMO (fear out of missing).
Stories provide users with a short, engaging format that conveys information in a straightforward way. We’re getting more and more Guyana Email Database to stories, with some even spending hours scrolling through their friends’ stories on different platforms. A trend that is confirmed on a platform like Instagram which has seen a radical change in the number of people who view its stories since 2016. Instagram has also reached the threshold of one billion active users per month in June 2019. statistic_id730315_daily-active-users-of-instagram-stories-2019Number of daily active Instagram users active from October 2016 to January 2019 Ephemeral content is an opportunity for marketers to be original by offering content that Internet users
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will want to consume but also share to their network. Why not take advantage of this new consumer habit to test flash offers, for example? Social selling will gain even more momentum If more and more large e-commerce brands are closing their doors in Senegal, but also in other African countries, social selling is one of the trends that will continue to gain momentum on the continent but also at the World level. According to Mckinsey’s Lions go digital report, e-commerce could capture 10% of retail sales in Africa’s largest economies by 2025. Platforms like Instagram, Facebook and even Whatsapp have long been used by brands, but above all the users themselves, to sell their products.
Social commerce has become a new way to sell and a godsend for individuals to diversify their sources of income. How can brands take advantage of this ability of Internet users to buy from other Internet users? Should we use these as ambassadors? The future will tell.. Social selling is fast becoming a retail channel on par with other media such as websites. This trend will be further strengthened with more and more social networks introducing sales features such as WhatsApp catalog .Customer service will increasingly come through social media As you have no doubt noticed, more and more websites include a link to the Facebook Messenger or Whatsapp platforms in order to allow customers and prospects to contact
2020 is likely to be a year rich in innovations and social media should not be left out.
companies directly via these communication channels. In fact, according to Hootsuite, 46% of businesses use messaging apps for their social media campaigns. These platforms are already spaces where Internet users spend a lot of time and where they feel comfortable communicating. Social networks are now platforms where Internet users can make their purchases, it is normal that brands in addition to marketing their products there, take advantage of these spaces to improve their customer service and make it more responsive. Moreover, astudy shared by Facebook already reports that “69% of buyers say that interacting with a company through messaging applications makes them feel more comfortable with the brand”
Brands have started responding to these messages and directing customers to the right channels to complete the conversation or transaction when needed. Chatbots should take even more place in the marketing actions put in place by brands in order to have a service accessible 24 hours a day, 7 days a week 4. Influencers will gain even more weight 70% of teens say they can relate more to YouTube creators than to celebrities. This figure shared by Think with Google shows quite well the impact of influencers on the behavior of Internet users. At the social media level, influencers have