If the use of Instagram was not very why offer a unique before, it is now becoming a must in a social media strategy. In addition, its integration is why offer unique for you. You have the option of linking your Instagram account to your Facebook business page, to create an interconnection between the two platforms during your advertising campaigns or you’re usual why offer a unique. The little extra that companies have is the provision of insights, which is important for measuring the effectiveness of your communication.social-media-strategy-Instagram-for-Business-Insights-Top-Posts.png Periscope The streaming platform bought by Twitter in 2015 is one of the first to offer this live-streaming system.
Periscope is an interesting tool to use when covering your events. It stands out from its competitors by the fact that each live broadcast is Madagascar Email List live on the owner’s Twitter account. It is then less restrictive for Internet users who do not need to go to Periscope to enjoy the content. Of course, you can combine your publications on Periscope with a live tweet to give more material to your followers Facebook Live The “Live Video” service launched by Facebook in December 2015 set the tone: 2016 will be the year of live sharing. Which turned out to be true when we saw the multiplicity of applications and updates now available. Although the service was favored by a few companies in its early days, we notice an increase in the use of this platform by them, in particular African companies.
To do this, it will have to work closely with the validation committee set up internally.
The most common practice remains event coverage. Despite this, we notice a new system more and more adopted: meetings with brands. These sessions are like webinars during which the marketing or sales department of a company answers the various questions of Internet users. A good way to boost the conversation thanks to living interactions with Internet users. Snapchat Snapchat is the app of the day for businesses. Although it has existed since 2011, it is from 2013 that companies began to invade the platform. The goal? Interact with dynamic consumers. Beyond this notion of interactivity, Snapchat allows brands to produce Snack content which is lighter content and easier to consume by Internet users.
In Senegal, where half of the Internet users connect on mobile, and in Côte d’Ivoire where ⅓ are mobile users, it is important for you to offer a new experience to your subscribers by offering them content directly on their mobile. Unlike Instagram or Facebook, Snapchat optimizes content by displaying it in full screen. In this way, the Internet user does not have to make any effort to make viewing his content pleasant. For a company, it is an effective solution to constantly share content with its audience. Whether it is for the promotion of your products or for after-sales service, Snapchat is a platform that offers various communication opportunities for companies.
For the smooth running of the project, the involvement of this commission is decisive.
Download your ultimate guide to communicating on Snapchat In summary, exploring new social networks for a business is nothing to fear. However, this investment must result from a reflection from which results in a well-defined strategy, in accordance with your objectives. You need to make sure your target is there. Be careful not to say to yourself “The others aren’t on Periscope or Snapchat so why would I?”. Each company is unique and its target too, don’t be afraid to be a pioneer. Do you have a perfect knowledge of your prospects? This is an important question because, even if your prospects haven’t made a purchase yet, it’s important to know them and understand their needs. Therefore those whose answer is no to this question, you should.
This is information that will allow you to answer them in a specific way and especially to personalize your communication towards them but also your strategic actions in terms of marketing and sales. In short, personalized support throughout the purchasing process. From there, it, therefore, becomes important to ask the question: how do personas impact the sales process? A question that we will try to answer in this article by presenting you 3 advantages of integrating the buyer persona in your strategic thinking to maximize your operational efficiency and therefore the chances of partnership with the various prospects with which you interact.