Such people have no influence in the long run because their expertise is less reliable. Brands should focus on influencers whose audience and editorial lines are more authentic and match their profile and target audience. That’s when tools like Traackr became critical for identifying, examining. And providing information about who was a good fit to work with. And who might not be superstars with millions of followers.
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However, the human factor is also very important. It’s important to ensure that every collaboration with an influencer is harmonious on both sides. Mutual respect between brands and influencers is critical! Product Lithuania Phone Number and brand need to be respected. Without it, influencers shouldn’t have partnerships because it’s the business of both parties. Therefore, we recommend that brands refuse to work with disrespectful influencers, as it is important to build real relationships rather than casual paid partnerships. Otherwise, Lithuania Phone Number you will not get the desired results and impact.
Fashion and tastes are changing, which has an impact on the drinks and cocktail menus people drink. Looking at Traackr’s analysis in its recently published Impact State: Spirits, Beer and Wine, we note that it is interesting to compare it to an analysis of the 12 most frequently ordered cocktails in the world (one study at 38 countries). Despite the slightly different rankings, nine of the same cocktails appeared on both lists. This shows that people tend to post about the beverages they drink most often and, importantly, interact with the content of influencers who mention them, as shown in the image below.