Sdr is an acronym that stands for sales development representative . Which in portuguese is a sales development representative . In a less technical way. We can summarize in pre-sales . What precedes the service process by a salesperson. He works in the initial phase of the sales funnel . Qualifying and assigning to salespeople those who are within the expected negotiation profile. When it’s necessary? The red flag calls for hiring an sdr (pre-sales) team when your business generates a lot of leads and opportunities. Causing a need to better qualify them before moving on to a salesperson. Instead of hiring more salespeople to meet the demand. It is better to open an sdr sector. Because this way the company will have a lower cost and will send more qualified opportunities to the sales team.
A Professional Sdr Costs Much Less
Than an expert salesperson. Functions of an sdr let’s list the main functions real estate industry email list that sdr does in this qualification : it studies the lead data made in the capture. Such as your website. Your social networks. Your company or profession. If it is already served by the competition and any relevant information that is available; makes or receives contact with the lead and follows an investigative line very lightly. In order to discover their pain and real needs. As well as other crucial information that the company’s persona seeks; starts a presentation of the company. Presenting its differentials and strengths. Always aiming at the bias that the lead passed in the questions. That is. Solutions for their pains and needs; decides. Based on the information collected. Whether or not the lead is qualified to go to a salesperson .
If the Lead Is Qualified
It will be transferred to the next stage of the crm with the new information obtained. Helping the sales team to receive fewer opportunities. But more qualified and more likely to convert into sales. Sdr vs bdr – what’s the difference? A common mistake is to confuse sdr with bdr (business development representative). The latter has the function of actively capturing Bank Email List leads and opportunities via the outbound marketing process . Generating and dealing with contact lists. Making approaches on social networks. By email. Whatsapp and calls. Qualifying and assigning interested parties to the next stage of the funnel. Sales to a seller. The sdr. On the other hand. Does not capture . But rather receives a list ready to qualify . Usually via the inbound marketing process .