the purchasing journey of your customers or to create the tree structure customers and thus be able to define the best times to post on social networks. First, let’s take a to create the tree structure at the buying journey. It is an essential element to take into account when deciding to define a digital strategy. In this journey, we notice that social networks support other communication actions carried out by a company. But, they are also an integral part of the to create the tree structure behavior of internet users as we can see below. methodology inbound marketing.png It is therefore important to know how to map your target’s buying journey. Thanks to this mapping showing the path taken by Internet users before subscribing to your offers, you will be able to define when is the opportune moment to share content that will be useful to them.
One thing is certain, you will find that you have to Catalan Email List almost all the time. Between the content you highlight, your offers, your activations and the unique customer experience you want to offer your subscribers, you have the material to communicate more than once every two weeks. Download your publication grid How to publish As with any other content, you also need to follow some logic in order to make it easier for you to work on animating social pages. Here are 3 simple steps to take into account: Gather your different content in order to have a global view on what you want to promote as a message. It could be newspaper articles, product promotion to do, tutorials, or more. By listing all the different content that you want to “relay” on your pages each week,
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you have a detailed follow-up of your communication plan and you ensure that it is in line with your overall marketing objectives; Target the ideal platform according to the type of message you want to convey. Targeting by the platform is also done according to the target for which your message is intended. For example, there is no point in promoting a new premium offer that you have on Facebook if it is more likely to arouse the interest of your followers on LinkedIn; Plan ahead, so you don’t end up with an avalanche of content going all over the place. Once you have listed your content, nothing prevents you from moving to the automation of your actions. At the end of these 3 steps, be sure to constantly analyze the numbers given to you. Review the analytics of the different platforms to improve your strategy week after week.
When you decide to strengthen your company’s presence on social spaces, it is essential to be able to put in place some simple actions that will lead you to be real stars in your industry. In business, employee productivity is a permanent challenge. At all times, top management is constantly looking for the magic formula that will increase individual and collective performance. Work faster, but above all work more efficiently! With only “8 hours” (some would say it’s enormous) of work during the day, it is important to make the most of your time to succeed in the various missions entrusted to us. To get there, you have two options: increase your output (and work like a madman) or work smarter. I don’t know about you, but I prefer the latter. Work smarter to increase my productivity.
For an African company, the question of the animation of social pages is more and more recurring.
Productivity is, according to insee, “The ratio, in volume, between a product and the resources used to obtain it”. To be productive is, therefore, to be efficient, to be efficient, and to produce positive results. How to achieve such a result? We try to answer this question through this article. Start by organizing your week and your days Responsible in a company, whatever its size, is a load that requires a minimum of organization. A simple sentence to write, but more complicated to put into practice. Indeed, how many times have you made a to-do list only to find yourself at the end of the day with more than half of the tasks still unfulfilled? What solution to adopt to remedy this?
Even if everyone has their own personal organization, sharing mine may allow some to perfect theirs. As a first task, I force myself to reread all my emails from the previous week in order to see all the tasks entrusted, carried out, or not carried out. (Personally, I prefer to do this on Sunday while enjoying a good glass of tea). Once this proofread is done, I have a total overview of the tasks that require follow-up. This done, it is now time to take a look at my roadmap in order to remember the actions already planned when defining the strategy. For the agency’s marketing and communication actions, I use a roadmap similar to this model which can