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So, it’s worth noting that video is one of the most creative and effective ways to connect with your audience in recent years. So brands have been making the most of this medium. According to statistics provided by Kenya Phone Number of businesses today use video content marketing. 82% of these brands identified video marketing as an important part of their strategy. There’s no denying that video marketing is one of the latest additions to a company’s promotional toolbox. But is it worth letting go of all faith and hope for the growth of the video business? If yes, what makes video marketing an indispensable asset for modern businesses?

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Let us first understand what is video content marketing – What is Video Content Marketing? Video content marketing involves producing relevant, creative and informative video content to promote business Kenya Phone Number online. These videos are usually posted on social networks or YouTube. However, they are also available to audiences via live video, self-hosted video, webinars or online courses. Traditional forms of marketing are no longer as effective as they were in earlier years. So, when done right, video marketing can be an effective way for businesses to deliver their message in a way that makes it easier to reach a larger audience.

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It applies to both B2B and B2C content strategies. One of the best things about video marketing is that it becomes easier to execute effectively over time. The vast array of options available ensures there is something Kenya Phone Number every marketer and their business. Okay, now that we have a brief look at what video marketing is about, it’s time to discuss what makes it so popular. What makes video marketing so important?

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