SEO and search engines When you create a website, it’s not about you. Think about your target customers first. You need to focus on conversion optimization before traffic. Indeed, you can spend a lot of money to increase your traffic, but it is Video Marketing that videos are useful if you don’t convert. The optimization of the conversion rate (CRO) So your first performance indicator. To fully understand the challenge of converting a website, it is good to recall the Video Marketing which video stages of an internet strategy. When you have a site, you have to deploy a 4-step strategy. Having quality Video Marketing which video and ergonomics are key elements on a website to ensure that the visitor stays on your site, which will affect your bounce rate. An effective web design answers 3 questions:
Internet users need to be guided, use call-to-action buttons to tell them what you want from them. There is a current tendency of some web designers to always focus on the Western Sahara Email Database aspect to the detriment of the practical aspect. The problem is, sometimes it destroys all of your conversion efforts. Form Only ask for the bare minimum, because we know that the longer a questionnaire. the less it converts, the better is to ask for information equal to the content you offer in exchange. In addition, certain GDPR standards must be respected. The Internet user must also understand what he will gain in exchange.
We often talk about the three pillars of SEO
You have to use them intelligently, not to be too intrusive, intrusive, but rather to be relevant, to give the right message to the right person at the right time. If you bring it up just as someone comes to your site, when they haven’t even had time to figure it out yet, it’s extremely disturbing and intrusive to the browsing experience. Putting it at the end of the course, when the person with their cursor is about to leave the page of your site, triggering the pop-up at that moment is surely more relevant.
Live chat & Bots They are also small windows that allow the Internet user to ask questions and to dialogue with the company or with the brand. It can either be a cat that engages with a natural person, or it can be a conversation with a robot that will do the same job but with the advantages (availability) and the limits of a robot. So you have to use technology wisely. The goal is to help the person rather than be a salesperson. Social security is the presence of social security. It’s a whole series of elements that will reassure the visitor, give confidence and strengthen your credibility with the Internet user. This involves customer references, customer testimonials, customer reviews, memberships, nominations, rewards, awards.
Is inbound marketing the panacea?
video storytelling The brakes on conversion Too much tex Too many required fields in a for No privacy information (GDPR) on the form Lack of communication choice Inadequate shipping and pricing information Error pages, broken links and all that doesn’t work Make use of a WSI Consultant to implement a conversion architecture on your website that you will have more customers and thus better sales.
Internet users are more volatile than ever, their needs are more difficult to understand Traditional prospecting methods Another way to study this change in behavior is to do a competitive analysis by looking at how your direct competitors have changed their digital behavior. What are the changes on their website? Did they put new content on their social networks? Are they starting to advertise?
Expertise: for Google, it is very important that websites are expert sites in their field. You need to be able to stand out and provide relevant information on a regular basis.