By making information just a click away, the internet has made us more autonomous, more independent, in our purchasing behavior.
To ensure their commercial leadership, companies must go beyond the expectations and questions of their potential customers. The best way to do this is to publish and make visible on the web high added value content. Of all the expression and communication formats available, video has the most advantages for success. Find out more about video marketing : Video increases visibility on the web Video traffic represents over 70% of total internet traffic and a page that hosts video is 53 times more likely to rank on the first page of Google search results. Your visitor potential therefore increases mathematically, when you use this type of content.
Video promotes engagement People interact and speak up around the videos, a visitor will spend on average 88% more time on your site, if they offer videos. A video Angola Email List post not only generates more view but also more interaction. On Facebook, the publication of a video has a much higher organic reach than a simple image and the conversion rate of an ad can vary from three to three compared to a traditional format, texts and images. Don’t doubt it, video is an opportunity for all businesses. Thanks to social networks which strongly encourage video production, a brand can significantly develop its online presence. An opportunity that is all the more powerful as it is still little used by SMEs, so it constitutes a real competitive advantage for you. It is also necessary to make good use of it by considering beyond the technical aspect, the editorial interest.
3 essential benefits for SMEs
The most important thing is what you have to say and that’s what should determine the type of video you are going to produce. Discover more tips from WSI franchisees for your digital marketing strategy by making an appointment with them. SHARE ARTICLE
The best knowledge and the best advice in digital marketing WSI’s Digital Marketing Blog is your starting point for tips, tricks and best practices on all things digital marketing. Take a look at our latest articles. Don’t stop learning now! Here are other articles that you may be interested in. A WSI digital marketing consultant talks to you about video marketing and maximizing the reach of your videos. Video, a preferred format for Internet users, is a great way to promote your brand, your products and your services.
Your digital strategy is an essential vector for the development of your business. To guarantee its effectiveness, its objectives must be clearly defined upstream. Here are the 5 key actions for success! Know your objectives to build your digital strategy The Internet has become such a complex universe that it is important to clearly identify your goals. This will save you from uncoordinated actions on all fronts that are costly and unproductive. So the question is: what are you looking for? Once you’ve answered it, you’ve taken a big step towards implementing your digital strategy. The 5 key actions of a successful digital strategy Analyze the existing : take the time necessary to identify “personas”. It is a question of drawing a robot portrait of your types of customers, of classifying them according to their similarities and differences to constitute appreciably homogeneous groups. It is the basis for designing your
Distribute the tasks internally
website and launching your targeted actions. Build or improve your website : showcase your presence on the web, it highlights your products and services, your brand, your missions. Many parameters come into play: tree structure, design, user path, content, technical choices, etc. Combine “Inbound” and “Outbound”, two complementary digital marketing techniques: attract the prospect to you thanks to the “soft” methods of inbound marketing : SEO, newsletters, guides, white papers, e-mailing, press articles, content for blogs and social networks, video .seek out the prospect where he is thanks to outbound marketing techniques Optimize your conversions : use your landing pages as guides to capture your prospect and lead them to take the action you have planned (fill out a form, download a document, buy, etc.
About the Author Gilles heads the Digital Marketing agency WSI OBIWEB . At WSI OBIWEB, we believe that all businesses should have an effective website. Thanks to WSI’s systems, tested and validated for more than 25 years, we know how to define, implement and optimize the Digital Marketing strategy of our clients to help them quickly generate results locally, nationally and internationally. Book a free first interview with Gilles in Web Meeting now : Be Successful, Go Digital: SHARE ARTICLE The best knowledge and the best advice in digital marketing WSI’s Digital Marketing Blog is your starting point for tips, tricks and best practices on all things digital marketing. Take a look at our latest articles.