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Video is shaping up to be the content king in 2016

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Video is shaping up to be the content king in 2016

Now the videos are being positioned in the browsers by leaps and bounds, and it is enough to search for any topic on the net for us to realize that they are already appearing in the first results. That is why these types of elements have been polished in the digital campaigns of various brands, in the United States and Europe they have already exploited their first phase, in Mexico I think there is a lack of Ukraine Phone Number List creativity when it comes to making them, because adaptations are still being made from other countries and do not highlight original quality issues in the country.

Although we live in a time where globalization touches us all, it is important to innovate in the digital field in Mexico, and not simply adapt traditional advertising to the digital space.

What is missing in creative agencies?

To exploit the imagination to the maximum, and that campaigns where the video can surprise you, Mexico has a lot of potential due to the ingenuity and humor that characterizes the country, surely there will soon be tough competition in that regard.

Ukraine Mobile Number List

Brands also have to be very clear about what they want to communicate, and it all starts with the briefing that is given to the agencies, and it is also important that they are aware that creativity and realization have a price and that if they want quality they have to pay it at what it’s worth.

Projections

According to the report “Online Video Forecasts”, prepared by Brother Cell Phone List ZenithOptimedia, in collaboration with Newcast, the average time that consumers spend watching online videos grew by 23.3 percent this year and 19.8 percent is expected for next year 2016 .

But not only these devices will grow consumption of online video, but also increase the consumption of videos on other devices such as computers, but, yes, at more moderate rates: a 9.5 percent in 2015 and 6.5 percent in 2016.

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