Although we live in a time where globalization touches us all, it is important to innovate in the digital field in Mexico, and not simply adapt traditional advertising to the digital space.
What is missing in creative agencies?
To exploit the imagination to the maximum, and that campaigns where the video can surprise you, Mexico has a lot of potential due to the ingenuity and humor that characterizes the country, surely there will soon be tough competition in that regard.
Brands also have to be very clear about what they want to communicate, and it all starts with the briefing that is given to the agencies, and it is also important that they are aware that creativity and realization have a price and that if they want quality they have to pay it at what it’s worth.
According to the report “Online Video Forecasts”, prepared by Brother Cell Phone List ZenithOptimedia, in collaboration with Newcast, the average time that consumers spend watching online videos grew by 23.3 percent this year and 19.8 percent is expected for next year 2016 .
But not only these devices will grow consumption of online video, but also increase the consumption of videos on other devices such as computers, but, yes, at more moderate rates: a 9.5 percent in 2015 and 6.5 percent in 2016.