A dependency on them and, the Iceland Phone Number, fall in love. And this is what some brands, not now, but from the beginning, discovered that it could be that panacea that I mentioned at the beginning but that, without a good use of it, can become the decline of the brand. In Emotional Marketing, like everything in life, not everything goes. The campaigns that reach the heart are not always the ones that invest the most money, and on the contrary, sometimes the ones that invest Iceland Phone Number most do not reach the expected results. One of the objectives of the emotional philosophy that brands must understand, all without exception, is the fact of making the customer, the user, fall in love.
We must make the user, our Iceland Phone Number audience, fall in love with us as a brand! Eric Jakubaviscius said that “humans are not moved by data or numbers, but by emotions.” Although it is also true that we must bear in mind that any marketing and advertising campaign is given by a previous strategy. And marketing strategies involve data. Marketing is actually a science. And from there to the phrase of Nichole Kelly, who said that “every unmeasured interaction increases our Iceland Phone Number when making decisions. Every data ‘leak’ is a missed opportunity to optimize our strategy.”! I share both phrases of these two great professionals. It is simple to understand.
To Respect Iceland Phone Number It As Much
If we do not monitor the results of a Iceland phone number of any type of Marketing, but in this case of Emotional Marketing, due to many emotional reactions, mixed feelings and sensory experiences involved, it becomes a bad project, a bad result that contributes and entails the failure of the business of that campaign, and as I mentioned at the beginning, the objective of Marketing is to sell. Data is what gives us knowledge. Those results that will guide us to follow the same line of the proposed and executed strategy, or will make us redirect actions Iceland Phone Number improve said results. Everything must be strictly organized, controlled and measured. We are evolving from a Digital Age to a Human Age, to an Emotional Age where it is almost a sine quanum condition to humanize brands to get closer to our users.
We must not forget that the Iceland Phone Number wants to be part of the brand, wants to be heard. And if that brand manages to cover that priority as an established need for that user, it will make them the biggest prescriber of the brand. People want to be part of a human collective, even if it is preceded by the same brand as a business. The awareness of a product, a service or a brand will make that potential customer, that lead , be unconditionally attracted and we have, as a brand, a first step Iceland Phone Number guaranteed loyalty. The clients and users of a brand can be its best commercial, but also the most toxic and destructive. We users have become what is currently called prosumers .
As Possible Iceland Phone Number And Be Very
Content producers through the fact of being consumers of a product, service or brand. That is, when Iceland Phone Number a product we can have reactions for or against said product. New technologies have become the distribution channel for our reactions. As consumers we want to fall in love through sensory advertising. That which is capable of making us shudder, that is capable of involving us with the advertisement and that. In an almost unconscious way, we will take it to the personal terrain of our past experiences lived in our skin. One of the objectives of the brands when they create and generate an Emotional. Marketing Iceland Phone Number must be to convert their clients into prescribers. Without forgetting the fact that their commitment, that fictitious contract between client and brand. Is established forever.
We must take care, pamper and Iceland Phone Number meet the needs of those customers. Who have trusted us through an emotion that was the beginning. Of a guaranteed sale and growth for the brand. And the more it reaches our hearts. The more it marks us in the bowels, the more our need will grow neurologically. And here we would start talking about Neuromarketing, although. I will leave it for another time. As well as the creation of stories that link the client emotionally. Identifying with them, the Storytelling that we will also tell later. The question I Iceland Phone Number ask at this point is, are we selling. A product or are we selling an emotion ? I personally have the answer.