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The Funky campaign promoting Los Angeles as a “business city”

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The Funky campaign promoting Los Angeles as a “business city”

The 72andSunny agency is giving something to talk about, since its colorful style caused brands like Ax and Adidas to sign her for their next global campaigns, and now the same Argentina Phone Number List agency is commissioned to promote the city of Los Angeles as a business destination. It is not a conventional campaign, ads on social networks or media, but rather colorful ads, baptized as “Funky” , which seeks to promote local industries, while in its video format it bore the name of “LA Original : Space To Create ”.

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The brand’s new distinctive is a elongated “LA” integrated into all daily activities, as a hallmark of the city , it was also supported by the music of Kendrick Lamar during the 60 seconds of the advertisement. Also, among the industries that appear are chocolate, Snapchat, surf shops, among other iconic brands in Los Angeles. In addition, the contest was made by 72andSunny to integrate the Brother Cell Phone List best ideas from designers , whose winning designs would be used as a permanent component of local entrepreneurs, or they could integrate them into their products.

The campaign was described as a futuristic-tourism rally that seeks to stimulate the city brand by attracting new businesses to Los Angeles, in addition to supporting social entrepreneurship, creative industries, creative and entrepreneurial skills.

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