You must therefore link your Google Ads to Google Analytics 4. Then your conversion data will remain visible in. Google Ads which are use for bid optimization. But if you link Google Ads with both Universal Analytics and GA4, you want to avoid double-measurement of conversions in Google Ads. To do this, you can remove the UA goals from Google Ads and then import the conversions from GA4. The disadvantage of this method is that you cannot compare the conversion measurement from Universal Analytics and GA in Google Ads.
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Also read: 5 alternatives to Google Analytics (GDPR proof) Convert primary to secondary A better option is to convert the Turkey Phone Number conversions from Universal Analytics from primary to secondary conversions in Google Ads. You do this in Google Ads as follows: under Tools and Settings click on Measurement – Conversions, then click on edit the specific target, in the drop-down menu, choose Secondary action (only observe) . Convert Google Ads conversions from primary to secondary.
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After that you will need to import the conversions from GA4 under Tools. Settings click on Measurement – Conversions , choose + New conversion action. Then import and choose Google Analytics 4 properties , then click continue and save. Conversions from GA4 are shown as primary conversions in Google Ads by default. The advantage of this last option is that you continue to see the same goal in.