To see a good example of FAQ, the advice can be on this link which will direct you to the frequently asked questions of the orange.sn site. Not a the advice can be for many companies, live chat is a tool that greatly helps in improving its relationship with the the advice can be . It allows consumers to pose their problems directly and receive a quick and personalized response. The largest brands use this process to improve their products and at the same time the user experience. The Nike site offers this option to these users and offers them a direct online discussion, to improve the user’s relationship with the brand.
If the live chat is not an obligation, the Svalbard and Jan Mayen Islands Email List button (assistance) is essential in the management of your relationship with the customer. This option offers the Internet user the possibility of submitting a request. The Apple site gives us a perfect illustration of what online assistance is, as we can see here .The customer is multichannel, you too must be by integrating the other relational channels of the company. Improve user experience Companies have understood the importance of innovation to attract, convert, retain consumers and above all prepare for a crisis. The customer at the heart of the innovation process customer relationship management Today, marketing directors have integrated the consumer actor at the heart of their relational approach.
brands in the management of their relations with the consumer actor.
Including the user in the creation process often gives interesting results. Auchan, for example, has redeveloped some of these stores based on customer advice. Other companies use social networks to improve the functionality of their products (packaging design). Involving the consumer reinforces his feeling of belonging to the brand. Coca-cola understood this concept well and declined it via the #Cokemyname campaign. Widely relayed via social networks, it has been a resounding success to the point that the brand is thinking of repeating the experience. Involving the consumer reinforces his sense of belonging to the brand.” Be closer to your consumers Your consumers express themselves on social networks. Why not use this tool to improve their
experience with your brand. Take the time to listen and analyze their comments and requests, in order to best manage their anxieties. As you will have understood, to manage your relationship with this consumer well, you will have to adapt and know how to anticipate his needs. Discover all the “best practices” and start applying them to your business by downloading our free ebook. digital marketing strategy and to put in place the areas for improvement that will allow you, as an insurance company in the CIMA zone, to achieve your objectives. So don’t hesitate to download our free performance calculator. E-commerce is a booming field in Africa. In Senegal, AIG has just announced its new strategy with the branding of all brands under the name Jumia,
The latter is no longer deprived of giving his opinion on your company
in order to better meet the various needs of customers and in a much more organized way. As one of the digital strongholds of French-speaking Africa, Senegal has multinationals such as C-Discount and Ringier through its subsidiary Expat Dakar. In addition to these multinationals, there are many more or less specialized platforms which mean that the e-commerce sector in Senegal is experiencing more and more competition. In a country dominated by mobile users, ensuring the mobile experience can provide a real competitive advantage. The number of mobile phone users continues to increase sharply every year, so it is essential to think about improving the user experience of your mobile website.
Offer a mobile application for your e-commerce site With more than 6 million internet users via mobile devices, Senegal is a country where offering an application would be a good way to improve the experience of Internet users. Specially designed for mobile browsing, it has a better conversion rate than the mobile site. In addition to allowing faster loading, an application offers the advantage of being more intuitive, with ergonomic interfaces adapted to the medium most used by Senegalese consumers. It gives the possibility of directly integrating payment solutions. Facilitate online payment
In Senegal, click & collect is king. Most e-commerce platforms offer this type of payment to the detriment of online payment.