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The 4 functions of marketing insights

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The 4 functions of marketing insights

Insights are those clear and deep insights that arise from research on the true motivations of the consumer At the end of 2016, investment in digital marketing reached 11.72 billion dollars in markets such as the United States, according to a projection by Forrester Research .

The latest data from eMarketer revealed that online ads EL Salvador Phone Number List are dominated by Google and Facebook, since by the end of 2017 both companies will absorb 63.1 percent of digital advertising spending  in the United States alone, although it suggests that by being the most widely used platforms in the world, digital marketing trends would spread across the planet in a matter of months.

This is just a sample of the relevance of the digital world in marketing and advertising, which in many cases is due to insights , those clear and deep perceptions that arise from research on the true motivations of the consumer to purchase certain products or services.

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Specifically, these insights serve in marketing for four main points:

To find out. The first function refers precisely to discovering the intentions and behaviors of the consumer, to knowing him.

Connect.  Once he is known, the insights can lead the Brother Cell Phone List brand to connect with him because he can reflect the image he likes.

Transform. When the brand chooses an insight and decides to follow it, it changes its way of interacting with the consumer, fulfilling the third function.

Inspire. They become allies to devise new strategies, in order to inspire them by showing part of what the consumer thinks in a specific market.

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