Google strives to make the information useful and accessible. The user-friendliness of your website contributes to this. Google Vicinity Update Local is becoming increasingly important. You don’t necessarily stand a better chance of higher rankings by incorporating keywords into your Google Business Profile. ‘People also search’ query Questions and answers are shown directly in the SERP, without having to click through to the website. These results have been shown much more frequently in recent months and are shown higher in the SERP than before.
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We expect to take this one step further in the future with the MUM update . With the MUM update, Google wants to add depth to the search engine by means of AI by only answering the user’s question. Without redirecting you to the website from which the answer Macedonia Phone Number came. The latter is still the case. Also read: Why you should not underestimate Google Discover These are just a few examples of updates that Google has rolled out over the past year, and we expect more such updates. Fortunately, as an SEO specialist, you can proactively respond to the changes. I’d be happy to explain how you can do that. How can you make an impact as an SEO specialist in 2022? There are several ways SEO specialists can help businesses become more visible in the SERP.
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Be visible locally Being locally visible is becoming increasingly important. Local has also become increasingly important for the user during the corona crisis . You can be locally visible through a Google My Business profile, by creating local pages by region, and by using quotes. Google Business Profile It is important to have a Google Business Profile. This way you can stand out within the local pack in the SERP. Make sure the profile is up to date at all times. A few tips: If you have multiple locations, it is important to create a Google Business Profile per location to be clearly visible per region.