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Then those related to copies and, finally, various Germany Phone Number things that I have put in another mixed bag I hope you like it! Tips on designing your email The first part of the list, in a totally arbitrary way, I have decided to be a couple of tips that are very focused on design, far from it because it is the most important thing because, in fact, the design of your email will be the second thing that see a user when you make a shipment. With that said, here they are: Of course, your email marketing must be responsive In recent years and with approximately half of the Germany Phone Number traffic on almost any site coming from mobile and tablet, with unstoppable growth that will surely continue for another.

Yes, I know, it’s a truism, but more than one large Germany Phone Number (and more than two) continue to send very nice emails if you open them on a desktop, but totally useless if you open them from a smartphone. Here I have to tell you that, in fact, the most normal thing is for a user to open an email from their mobile, more than anything because for a few years we have had our email trays synchronized with our smartphone, and it is much more comfortable for us to attend to notifications that go around opening computers. Of course, this does not always Germany Phone Number like this, since there are market niches that are very focused on the company where, if you do the recruitment right.

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The text in an email works better, much better Germany phone number seems throwing stones at our own roof, but text in emails tends to work a lot better than images, as well as being less expensive (because, yes, resource time is also valuable and paid for). If you stop to think about it, it actually makes a lot of sense since the logical sequence of a shipment is: The user receives an email. It catches your attention for whatever reason (usually because of the “Subject” line that we will see later). The Germany Phone Number opens the email. The body of the email appears blank with the “image not shown” icon and a message at the top, usually in yellow/ocher tones that says: “Show images”. The user clicks on “Show images”.

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The content appears. Are we really not going to Germany Phone Number a user suffering. So that they skip the last points of the list and access the content as soon as possible? Keep in mind that an email must always be done for the user to perform an action, but very rarely for that action to be a “Show images”. So make it easy for your users! Tips on copywriting (copies) for email marketing As I said above, even more important than the design are the copies you use since, in email marketing topics, the user will see a line of text (the subject line) before any design. And I Germany Phone Number to tell you that it is the only branch of marketing in which, with this first impression, the maximum attention is given to the letter instead of the image.

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That said, to do things really well you have to Germany Phone Number the chip. And pay more attention to these texts than you should have a harmonic. Beautiful and functional design. Quite a job for what we are used to… Spend 10 minutes writing the email subject Much of the opening of your. Email campaign depends on the subject line of the same. And this is a lot of responsibility for 50 or 60 characters. For this reason, it is necessary that you spend a little more time than necessary when designing this small line. Your open rate can increase more than 10 or 15% simply. Germany Phone Number of this, something to take into account.

Try to deal with a recurring problem that the user has (and give it a solution within). Or just give him a benefit he can’t say no to. As you can see, it’s not that difficult, right? Be very careful with the shipping address and domain. In email marketing as in Germany Phone Number or in life, reputation is everything. And in this case the only thing that can be taken into account by. The algorithm that detects spam within an automatic delivery is the address. Domain and IP of Shipping. In other words, if you have many users who. Due to different actions (normally because they are quite heavy) mark you as spam, it is possible that. You will enter a blacklist and all emails that you send from that.

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