Today, in all sectors of activity, commercial organizations have come to the same conclusion: identifying the right contacts and being correctly identified by decision-makers over time has become a real mission. The purchaser or principal is better and better informed, he expects the same with regard to him on behalf of his commercial interlocutors. We realize that keeping in touch and bringing value to our interlocutors throughout the decision cycle is a real challenge. And how quickly we will access and process critical information has become increasingly critical. The Social selling is essential to business today. Define social selling Social selling can be defined as the adaptation of the sales function to the digitalization of the professional world.
The so-called modern salesperson must develop and use social networks on a daily basis to Algeria Email List develop new know-how and interpersonal skills. Here, we are talking about adaptation and not replacement. “Cross paths” with good decision-makers as soon as possible A true social seller will, thanks to the good practices of social networks , find himself in front of the right people with the right posture, in the right place, at the right time with the right information and thus become essential to be solicited by his client. when a need, a budget, or an emergency materializes. We all experience a real saturation of information via social networks. A decision-maker who opens his smartphone, and decides to take stock of his emails and various notifications, is offered dozens of information on as many different subjects,
Winning the battle for attention
in two or three minutes. It is in this precise context that the social seller will have to find the means to differentiate themselves by constantly adapting their practices, in particular by making good use of speaking and engagement techniques. Support and facilitate the purchasing decision Admittedly, the buyer becomes more autonomous in his monitoring and his search for information, on the other hand, he too can be saturated and will have to be supported in his decision-making. A social seller who will help a decision-maker to educate himself, to bring him new ideas will score points on the condition of arriving at the right time, that is to say well upstream of the sales cycle. Today, it is the useful, strategic and empathetic salesperson who will win.
Youtube is essential for two reasons. The first is that with 60 million daily users, it is the biggest search engine after Google. The second is that the videos present on Youtube are also indexed by Google and therefore rank on search engine results. In other words, Youtube is the main source of audience and virality for your videos, as long as you respect a few fundamentals. The placement of keywords in the name of the file but especially in the metadata of the advanced parameters The average viewing time since it is a criterion in the positioning of your videos, the best way to ensure that they are seen to the end is to offer content that is captivating both in substance and in form.
Choose the training method and deploy
How to maximize the reach of a video on social networks? A few rules can be used to maximize the reach of a video on social networks: Favor a native video, i.e. share the source file rather than a link to a third-party site Promote social credit, by reducing the length and size of the file as much as possible How to optimize the integration of a video in a website? To optimize the integration of a video into a website, you have to anticipate three things. First, the location on the page which depends on the purpose and content of the video. Then, indexing by search engines thanks to the associated metadata or even a site map dedicated to your videos. The third point is virality, by offering sharing options such as a button or an integration code.
In summary, offering a qualitative video in terms of content and form is an essential condition but not sufficient since it must also be made visible so that it meets our objectives. We invite you to contact a WSI digital marketing expert , to help achieve your goals through video. About the Author Gilles heads the Digital Marketing agency WSI OBIWEB . At WSI OBIWEB, we believe that all businesses should have an effective website. Thanks to WSI’s systems, tested and validated for more than 25 years, we know how to define, implement and optimize the Digital Marketing strategy of our clients to help them quickly generate results locally, nationally and internationally. Book a free first interview with Gilles in Web