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Planned spending on email marketing exceeds that on social media

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Planned spending on email marketing exceeds that on social media

E-mail and social media , far from being opponents, complement each other, because if they are applied in the indicated way, the first serves to publicize personalized information, while the second makes a call to the masses and viralizes the information of a firm commercial. This 2016, both Japan Phone number list email marketing and social media strategies experience  an increase in their spending, says Selligent. Likewise, both have positive data within the industry, because while the first is rated as the most effective digital channel for customer retention, according to HubSpot, social media received a national investment of 152 million dollars, reports Statista .

Although both are tools that make up digital marketing tactics, spending on mailing exceeds that of social media by 0.4 percent, obtaining a growth of 59.7 percent compared to 56.3 percent by sites of social interaction, Selligent reports. However, not all the data is positive, as the study also indicates that spending decreased 3.1 percent for e-mail marketing and 2.7 percent for social media.

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It should be noted that these are not the only tools within digital marketing that will have an increase in terms of investment, since online display advertising will have an increase of 55.9 percent and Search Engine Optimization (SEO) tactics will grow 42.4 percent. hundred.

It should be noted that digital marketing not only considers the tactics that are done “on” or “off” digital, but also on how communication channels are used in a comprehensive Brother Cell Phone List manner to capitalize on each of their benefits and thus grant a specific role that together support the strategy of a commercial firm, reports Perla Aragón, L’Oréal digital marketing manager.

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