By offering valuable content you directly contribute to the brand loyalty of your target group. It gives them a sense of familiarity when you talk about issues that concern them or issues they struggle with. Also, it is cost effective compared to TV, radio and print. This is especially nice for smaller organizations that cannot compete with the large marketing budgets of large organizations. You can use the knowledge and creativity within your organization to create interesting content for your audience. Permission marketing is also a good way to boost your sales.
On Which You Are Optimizing Your Ads
If your target audience wants to know more about a topic, they will immediately perform a search on the internet. If you share interesting content with good SEO, they may just end up at your website or channels. Even if they are only looking for information at this point in the buyer’s journey, you will be an important resource in the later buying Taiwan Phone Number process. You gave them useful information at the right time. B2B vs. B2C organizations But what is the difference between B2B and B2C in this story? I myself have noticed that interruption marketing no longer works for B2B organizations. B2B buyers are often looking for long-term relationships with organizations.
Audience Lists That You Send
It is not about a hand cream that you quickly buy because your hands are dry. The organization that best meets their information needs, that is seen as an expert due to the knowledge they have in-house and that is a real thought leader, is what they go for. Screaming interrupting ads don’t work for B2B organizations. I can imagine that interruption marketing works for B2C. Especially because the goal with B2C is often a lot of sales and not necessarily building long-term relationships. It is then a quick way to sell your hand cream, for example.