The algorithm then compiles its own answers based on information from various websites. It remains to be seen what the effect of this will be on content. And whether structured data can be used in the same way. 3. Play on Image Search Images are becoming increasingly important within the SERP. We see them in advertisements and organic search results, but some of the users also search via the ‘Images’ tab in Google. Google is also working on images outside the SERP. An important channel is Google Discover, where you can also be visible through SEO.
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Make sure that the images on the website are optimized to also achieve higher rankings via image search. A few tips to optimize images: Use PNG, JPEG or WebP image formats. Make sure that the images on the website are not too large . This can slow Nepal Phone Number down your website. For Google Discover it is important to use high quality images. Use large images that are max 1200px wide and the max-image-preview:large setting . Make sure the images are original, work less often with stock photos.
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The name of the image is important. Make sure that the most important keywords are included here. Note that the name of the file does not become a collection of all important keywords. Write an SEO friendly alt text. Describe the image and include the right keywords that also have something to do with the image. The file path is important. Make sure you don’t put all images in a generic folder, for example create subfolders per category.