If Linkedin allows you to get in touch with It’s a great way from all backgrounds, it is important to know how to contact the It’s a great way relationships or prospects, that is to say those who could be beneficial to your company as prospects or ambassadors. If on the one hand, it is not a question of getting in touch with Jeff Bezos or Xavier It’s a great way offer them your solutions, on the other hand, the goal is not also to interact with professionals who do not converge with your activities. The main thing is to get in touch with people who evolve in your sphere of activity, who may be called upon to be your collaborators and whose recommendations will bring you more It’s a great way . Because remember, these collaborators are the strengths of your linkedin strategy,
The use of social networks was often seen as the preserve of bored people. However, we understand more and more that it is a need to socialize, to be part of communities, to share social interactions but also to be informed and to buy Nigerian Email Database products. Because, yes today social networks are used to make direct sales. We are now talking about social selling Indeed, used strategically, social media can serve as a tool to engage, inform and educate but also allow the integration of sales techniques. For example, using an Instagram ad to promote an ongoing sale can do this wonders, thanks to an intriguing photo and headline. However, it is important to remember the reasons that push Internet users to go to these spaces, to share social interactions. In this post, we share 4 tips for boosting your social media activities.
business page and show them your expertise or your offer.
Focus on good targeting and use remarketing As a marketer, you know that there are plenty of tools out there to help you save time and direct your social feeds to the right audience. But the question that is often asked is how to do it in the most optimal way? If we get down to the most basic level, we realize that a network like Facebook takes care of making our job easier by offering us to configure our campaign step by step, following a very specific route to define the parameters. However, you must define the indicators you want to monitor upstream. Advertising is often a process that requires testing and adjusting, so if you still don’t feel very comfortable with it, keep trying, testing, and monitoring to optimize where needed. .There are some tools that can help you with targeting. Among the best known is A
dEspresso which is a tool developed by Hootsuite. Download your publication grid Another important advertising tactic is remarketing. It allows you to target ads to people who have already visited your site. Google and Facebook both have remarketing programs that allow retargeting to individual platforms. You can also use programs like AdRoll for effective remarketing. Use social media for customer service and engagement “Twitter, I don’t understand this platform”. Here is a phrase we often hear from our customers who do not understand how the little blue bird platform works let alone how it can help them with their social communication.
potential prospects who don’t have the time to read your entire profile
However, if many brands are present there it is not for nothing. Used strategically, it can be an effective tool for transmitting information on the fly, maintaining good relations with the community (especially that of influencers), or even providing customer service. Nowadays, many Internet users, when faced with a problem, will ask questions on social networks. Twitter is also one of the networks they use the most to ask these types of questions. A study shared on the socialmediatoday site shows that ” 67% of consumers have used a brand’s social media to meet the needs of their customers .”Data that helps to understand the importance of these networks on which brands must be present to facilitate communication with their customers.
Part of your social media strategy is choosing the most appropriate type of metric for your overall goals. Choosing the right metrics isn’t the easiest thing to do. However, without a deep understanding of your goals and the expected results of your business, you cannot be useful to the business. It’s not about stacking the number of likes to impress your N + 1 or sales manager (that’s not what drives sales). Tracking down the right metrics is therefore an important aspect to integrate into your social media strategy. Here is a (non-exhaustive) list of indicators that you can take into account: There are a variety of tools available to track your metrics, but the key is to use them to get the data and then interpret the information in interesting ways to know exactly what your audience is doing.