Therefore, it must meet the same requirements as your teams
By clicking on “Send” below, you authorize the BY FILLING company to store and process the personal data submitted above so that it can provide you with the requested content. Marketing strategy: these signals that the digital strategy is not working Digital has become an important part of companies’ marketing strategy. No matter the size, a company or a brand will find it difficult to enter a competitive industry without having a strong digital presence. Thus, they invest time and money to have a coherent and effective digital marketing strategy. Only digital approaches are plentiful and the tactics you can use to achieve your goals are just as varied. So, what works for others is not necessarily what will work for you.
Hence the problem of the most relevant marketing strategy for your business. To help you know if your strategy is the most effective, we are sharing these indicators with you, which show that your strategy deserves to be reviewed in order to provide areas for improvement that will allow you to achieve your business objectives. You are not reaching your marketing goals within a desirable timeframe We often talk about the fact that a strategy must be linked to SMART objectives. A good strategy always includes a “timeframe” which indicates among other things the dates of implementation of the actions but also those when the objectives must be reached. While these times are usually estimates, the lack of clear monthly goals indicates a problem with your digital marketing strategy.
the approach used for development. Below is a comparison of the methodology
Failure to achieve the objectives set shows that there is a problem with the marketing strategy put in place. For example, if your goal is to increase traffic to your site by 10% over a three-month period and after six months you are still a long way from achieving it, it might be time to revisit your strategy and the actions that support it and make the necessary corrections.. You can’t generate new customers Have you been implementing your marketing strategy for months and digital has not yet allowed you to generate customers? So, it’s time to ask yourself some questions and see what are the reasons for this fiasco. Your digital strategy must allow you to attract new customers in an organic way. In other words, it means that these customers have come to you as a result of your online research.
Your actions must therefore contribute to improving your referencing and therefore allow you to: better position yourself on search rankings, increase your brand awareness and establish relationships with your prospects. If you’re not attracting customers, obviously you’re not doing these things very well New call-to-action Low engagement rate If your audience isn’t engaging with your brand, it’s the first sign that you’re doing something wrong and your marketing strategy is on the way to failure. When people engage with your content, you are able to build trusting and lasting relationships. The brands that manage to build this type of relationship with their customers are the ones that are most likely to make sales.