The competitive analysis (Competitive Analysis Report) is essential to identify the levers that will lead you to success. By giving you a precise vision of your market and your competitors, it allows you to position yourself and assert knowledge of the digital position. Competitive analysis to have benchmarks Your website is doing well, and yet your knowledge of the digital is more visible than you on the web. You want to increase your competitive advantage to acquire the market share you deserve, improve your turnover, increase your ROI. But in the knowledge of the digital direction to move? Perform or have performed a competitive analysis. It will give you benchmarks to position yourself, set goals while saving you time and money.
Competitive analysis, to control your environment How to develop yourself if you do not know the environment in which you operate? Thanks to the competitive analysis, you will have answers on your market, its movements, its trends, the players in the Cape Verde Email Database and their activities, new products, and services ..Your competitors’ strategy: where are they on the internet (sites, social networks, forums, etc.)? How do they communicate (the content and operation of their site, their keywords, their campaigns, etc.)? What prices do they charge? What is their web budget (SEO, ads, etc.) and their performance? Competitive analysis, how does it help you? Compare yourself objectively to your competitors, find your difference and strengthen your positioning,
observe their best practices and weaknesses,
If you would like more information on how to have an effective competitive analysis performed for your business
know the potential of your market, innovate, by identifying opportunities that yu had not thought of, determine your internet marketing budget. In short… competitive analysis helps you get ahead of your competition!WSI’s competitive analysis The competitive analysis performed by the experts at WSI consists of collecting information relating to your four biggest competitors. We then analyze this data, compare it with that of your activity. We provide you with dashboards and a positioning graph accompanied by a detailed report. This report will help you define the marketing strategy that effectively meets your needs and specifics. Watch the recording of our web workshop online!
Gilles heads the Digital Marketing agency WSI OBI WEB. At WSI OBI WEB, we believe that all businesses should have an effective website. Thanks to WSI’s systems, tested and validated for over 25 years, we know how to define, implement and optimize the Digital Marketing strategy of our clients to help them quickly generate results locally, nationally, and internationally. Book a free first interview with Gilles in Web Meeting now: Be Successful, Go Digital: The best knowledge and the best advice in digital marketing WSI’s Digital Marketing Blog is your starting point for tips, tricks, and best practices on all things digital marketing. Take a look at our latest articles.
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Competition is an important part of life. We compete for important things like jobs and houses. We have fun competing with each other in sports and other games. And most of all, we love to watch competitions, and the higher the stakes the better. In the business world, competition is inevitable. Whether it’s businesses competing against competitors or consumers constantly comparing their products and services, the comparison is key in any market. With competition and comparison in mind, we’ve focused our following digital marketing video on the benefits of competitor analysis. By understanding how you stack up against your toughest competitors, you will gain the information you need to improve your business and, therefore, your path to success. Here are the five key areas that a competitive analysis should focus on:
Benchmarks for website content Websites are a gold mine of free information for competitive analysis. It’s the equivalent of walking through a physical store to get a feel for what you’re up against (especially if they don’t have one). It’s easy, it doesn’t cost you anything, and it doesn’t even take a lot of time. So there is no excuse for not knowing the websites of your closest competitors inside out. Specifically, it’s important to keep an eye on the content that your competition is creating. Is it new and relevant? Does it bring added value to your potential customers? Are your competitors using social media to amplify their content and build engagement around it? The answers to these questions are currently on their website, and once you have them, you will know how to improve your own content marketing strategy.