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Mark Zuckerberg apologizes on Facebook and the marketer must spot these lessons in action

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Mark Zuckerberg apologizes on Facebook and the marketer must spot these lessons in action

Facebook, the social network co-founded by Mark Zuckerberg, leads the social network with 2.6 million daily active users The use of the internet is almost inevitable nowadays, which is why social networks have so much influence. The number of users on the social network could reach 2.5 billion worldwide by 2017, according to eMarketer estimates .

Among them, Facebook stands out  , with 2.6 million Belize Phone Number List daily active users, becoming the number one social network in the world. Thus, any matter related to it is extremely relevant in the world, as is its co-founder, Mark Zuckerberg.

This weekend he highlighted that the Jewish businessman celebrated Yom Kippur or Day of Atonement , a tradition for which he published a message in which he reflects on his mistakes and asks for forgiveness if he hurt someone, explaining that he will improve, implying everything related to the social network.

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This is where the marketer should detect at least two lessons in this regard:

ONE. Zuckerberg apologizes for the fake news promoted from his platform, and it is that the marketer may notice the relevance of this type of news, to the point that some experts assure that they indirectly influenced the electoral contest in which Donald Trump defeated Hillary Clinton for the presidency of the United States.

work was used to divide people rather than unite them ”, promising that they will do better in the“ year ahead ”, finally wishing that“ all of you are inscribed in the book of life ”

TWO. He apologizes that Facebook was used to divide Brother Cell Phone List rather than unite users, after it was revealed that ads were allegedly bought from Russia during and after the elections, in order to polarize public opinion about Trump and Hillary.

That is, the marketer here can see an example of the power of digital advertising, that last year alone, spending in this area was around 171 billion dollars, according to data projected in Statista. Given this, programmatic advertising also appears and it makes sense that it is becoming increasingly relevant. According to eMarketer for 2019 the investment will amount to 85 percent.

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