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They are likely to recommend and buy from you again.
First of all, they are used to improve your visibility on the internet. Then, it is a way to structure your editorial strategy and to give more advice to your visitors, prospects and customers on specific themes. How will you ask me? Topic clusters are a group of linked web pages. They revolve around a single pillar of content, targeting a broad topic, linked to multiple related pages, but more targeted. So your main subject is your pillar page. This interconnection via links indicates to search engines that your central page is the authoritative page on the subject. This will make it climb in natural searches, and consequently
A strong or constantly improving NPS is a positive sign that customers are happy with your offer.
increase your SEO ranking. but it will also allow affiliate pages to have better search engine rankings. Let’s take a look at this little video to learn more about cluster topics.. Why are they important in your online communication strategy? The advantages of this approach are also numerous. The first of these is that it allows you to keep your audiences on your site. Thus, if you have a lot of content related to the theme of your visitors, you are more likely to retain them and especially to allow them to have more knowledge on a theme that interests them.
This increases the chances of having valuable information about their needs and possibly seeing them buy products from you. Another advantage is the interconnection between the contents. When content works well, every interconnected page also does better. Creating content around a topic often improves the search rankings of other similar content already on your site. The third advantage, this SEO strategy is a way to generate more traffic. Due to the increase in ranking, you will attract more visitors. And as we have established, they will be more inclined to stay put. This creates a positive feedback loop that increases traffic and conversions.