But it is more dynamic than the simple individual use of several tools for their own individual goals. Rather, marketing technologies are put influenced by factors such to create an integrated series of tools that allow you to build transparent customer relationships influenced by factors such many different channels. Not only will the right stack of marketing technology help smooth out your challenges, it should also focus on impacting your marketing activities and influenced by factors such more effective marketing spending. Why Should I Invest in a Marketing Tech Stack? As I said before, the “martech” universe is made up of thousands of online tools and technologies. The number of vendors offering the latest and greatest in marketing influenced by factors such is staggering.
Just take a look at the latest edition of ChiefMartech’s marketing landscape for 2019, with over 7,000 solutions to choose from. (From a perspective China Email Lists only reported 150 solutions just 8 years ago ). Martech Landscape 2019To put it simply, this is a colossal area. And marketers are forced to keep up with the growth. According to Korn Ferry, “27% of chief marketing officers (CMOs) care about staying ahead and taking advantage of digital technology trends.” With thousands of solutions to choose from, it’s vital for marketers and business owners to understand how the right stack of technologies will impact their businesses and which technologies will be fundamental to achieving their goals.
Define a digital strategy for your web presence
So let’s take a look at the technologies that I consider fundamental to a tech stack, regardless of your target customer. Customer relationship management (CRM): this is often a subject on which you, the B2B, focus. CRMs keep track of all customer relationships and contract awards for you and your sales force. Ultimately, CRMs are essential for gaining in-depth insight into the impact of your marketing efforts on your sales pipeline. Tools to explore: Salesforce; HubspotCRM; SugarCRM. Content Management System (CMS): For most of you, this is now a staple part of your technology stack that you know well. A CMS is a technology that powers your website, blog, landing pages, etc. Tools to explore: WordPress; Hubspot; Joomla.
Advertising and SEO: This element is quite broad, but search engine optimization and advertising are key parts of your customer acquisition strategies, no matter what type of business you run. Many marketers use a combination of software for keyword research, ad display, ad tracking, and attribution. Tools to explore: SEMrush, Google Ads; HasOffers. Email: Email marketing remains a very cost effective way to support sales, build brand awareness, and earn the trust of your customers. Email marketing capabilities may even be readily available on other platforms in your technology stack, such as your marketing automation or inbound marketing platform. Tools to explore:MailChimp; Constant Contact; SendGrid. Social networks: These technologies allow you to monitor your conversations,
No one knows what the future will be like, but it is very likely that today’s leaders will no longer be tomorrow’s.
schedule messages or manage content. Specific networks like Facebook and LinkedIn also provide opportunities for social media marketing which can be a valuable addition to your own technology stack. Tools to explore: BuzzSumo; Hootsuite; SproutSocial. Collaboration: Here are some of my favorite tools to add to a tech stack. Collaboration software makes it possible to work efficiently and transparently with your team. There are a number of project management tools you can choose from, or even tools that focus more on the customer journey. Tools to explore: Trello; Asana; Slack. Analytics and Reporting: Whatever technologies you choose to integrate into your technology stack,
you still need to be able to access your data to measure your marketing efforts. For the most part, businesses will have at least some basic analytics tracking in place for their website, which is a great way to start. But depending on your situation, you might consider building a comprehensive base to bring together data from different systems to make your reports more accessible and complete. Tools to explore: Google Analytics; KissMetrics; HotJar. Building the right marketing tech stack for any business is no small feat. It can be a gargantuan task. But it’s about integrating the right technologies together so that they work cooperatively rather than independently.