It is time to forget that social networks are not necessary for your marketing actions. With the number of Internet users that these platforms bring together, they have now become channels that allow companies to increase the reach of their message, almost free of charge. When we know that Senegal brings together 2,300,000 facebookers that make you think. In your business strategy, social networks are today an effective way to get to know your potential targets better thanks to your different interactions with them.
Have a dispersed presence on social networks in your business strategy social networks, you don’t have to be greedy. For some marketers, the philosophy is as follows: “The in your business strategy my company is present on social networks, the more it will stand out”. Know that wanting to
pursue several hares at the same time you fail. Start by asking yourself where your prospects are and what social platforms are relevant to your Congo Email List In general, companies flock to the trio of Facebook, Twitter, Linkedin. This may be the right solution for you, no matter what, think carefully about which platform to choose based on the spaces your personas visit. Not planning your actions
Planning is a big part of the success of your social media communication. Not planning them puts you in a permanent rush position and makes you scattered. Which ultimately will help make your social pages not very lively. To avoid falling into this trap, start by taking a look at your marketing plan.
I often hear the phrase “communicating on social media takes too long”.
You will thus know what your campaigns or other marketing actions are to be deployed and will be able to define a relevant social media strategy accompanied by a calendar of actions. Then, adapt your social media publishing schedule to your content production schedule to harmonize your communication across all your channels. Download your publication grid Do not adapt your communication on social networks On social networks, you should know that each platform is subject to a specific type of communication. For example, on LinkedIn, which mainly groups together professionals, you are not going to be as relaxed as on Instagram, which is more fun.
To capture the attention of your target, you need to make sure that your message speaks to them and is distributed to them in the best possible way. This is where it is important to establish a conversation charter that will guide your communication in each space.
Propel only commercial messages This practice is still very widespread. Several pages are only activated when a campaign is launched. For companies that combine digital and traditional media, this is often the case. The social pages only serve as a relay of information for the promotional campaign, with the first message “Buy”.
You need to be able to deliver useful information with some value to your subscribers.
It is time for you to change your strategy. When an Internet user follows you, it is not because they only want to be aware of your offers. It is above all to establish a bond with you, a bond of trust. It is therefore essential to diversify your content. Do not follow your communication actions Does monitoring your social pages speak to you? You don’t just have to post lip service. You also have to remember to follow what is happening on your pages. Your followers comment on your posts, tag you, or even send you messages. So take the time to read them and respond to them. This is the best way to raise your profile with them and show that you are listening to your fans.
As a marketer, it’s no longer a question of sticking to good old habits. Social networks are rich spaces for your business and it would be a shame not to take advantage of it. From this list, you can determine the actions to be taken to improve your communication on social networks. Set up a relevant social media strategy and become a reference in your sector on the web. internalize your community manager to facilitate access to information and feedback within the box. The internationalization of the social media manager allows you, among other things, to have faster handling of internet users’ requests on your various social pages.