We know that, thanks to the self-validation Afghanistan Phone Number, the reflection that emanates from precise information (high credibility) makes the subjects have relatively confidence in it. However, although participants in either condition, high or low credibility, expressed equally favorable views for stronger arguments, In a subsequent study, Tormala, Briñol, Afghanistan Phone Number Petty (2006a) tested the hypothesis that the self-validation mechanism can make a source with high credibility more or less persuasive compared to a less credible source based on the opinions formed in response. to a message.
Through two experiments, these authors presented Afghanistan Phone Number participants with highly persuasive messages in favor of a new analgesic, Confrin, and other participants with non-persuasive messages about the same product. Then, they were give information about the source: either a federal agency responsible for verifying medical products. In the case of Afghanistan Phone Number strong message, the source with high credibility produced a more favorable attitude than the other source because it reinforced the positive nature of the message.
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Consider the number of argumentscontained in a Afghanistan phone number message. This variable serves as a simple peripheral cue when subjects are poorly motivated or unable to focus on information (Petty and Cacioppo 1984b). Thus, they can limit themselves to counting the arguments of a message and modulate its support according to the amount of information, without taking into account the argumentative force of this information. However, when motivation and developmental ability are important, bits of information in a message are not simply counted as prompts, but the Afghanistan Phone Number is treated for its quality. That is, when the number of message elements is used as an indication (weak reflection), adding strong reasons to support the position strengthens persuasion, but when the elements of a message are treated as arguments.
Taking-in-account-for-the-number-of-arguments The Afghanistan Phone Number. Of arguments is just one element of a message. That can play different persuasive roles in different situations (Petty and Wegener 1998; Petty and Briñol 2002). To take another example, consider what happens when you tailor the message to certain characteristics of the recipient. One of the best strategies to increase the effectiveness of persuasive communication is. To adapt the arguments contained in a message to the interests of the recipient.. There are many ways to adapt a message Afghanistan Phone Number the needs. Interests or characteristics of an individual (his personality, identity, etc. Briñol and Petty 2005, 2006; Petty, Wheeler and Bizer 2000).
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Like any other variable, messages tailored to Afghanistan Phone Number can influence. Persuasion through different mechanisms that depend on the degree of thinking. They can serve as cues when thinking is strong, and influence thoughts when thinking is weak. intense and so on. SELF IMAGE CONTROL One of the most studied variables from the point of. View of personalized messages is self-image control (self-monitoring: Snyder 1974). This acts at an individual level and makes it possible to distinguish between. Those who exercise high control over their image and Afghanistan Phone Number to social approval. Rather with the aim of remaining consistent with their intimate beliefs and values.
Above all, Much research on self-image control has shown that messages can be more effective. If they are tailor to the type of control a person is Afghanistan Phone Number. A study by M. Snyder and KG DeBono (1985) presented subjects whose level of control over their image was. Known to advertise products that appealed to the criterion of social positioning. Or to the value criterion (present content related to the intrinsic quality or advantages of the product). The authors found that Afghanistan Phone Number more attach to their image. Control were more influenced by ads load with social imagethan for ads with qualitative content.