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IBM bought a digital marketing agency

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IBM bought a digital marketing agency

When we think of digital marketing the IBM figures probably do not appear immediately in our heads, but the tech giant has taken giant steps to diversify into mobile, cloud and Big Data, and in between bought a digital marketing agency.

The 300-person company is called Resource / Ammirati, and it will become part of the IBM iX unit, or IBM Interactive Experience, which is today the world’s largest digital agency. In addition to this acquisition, data from Fortune indicates that this division has been stealthily Hungary Phone Number List increasing its workforce to 10,000 specialists in areas such as e-commerce, development on web devices, designers, creatives, and branding experts. These movements began since IBM anchored a series of strategic alliances with Apple, Facebook and Twitter for the development of mobile applications, marketing and data analysis.

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“We are a next-generation service company, dedicated to creating transformative ideas that take our clients into the future,” says the IBM iX website. When we think of digital marketing the IBM figures probably do not appear immediately in our heads, but the tech giant has taken giant steps to diversify into mobile, cloud and Big Data, and in between bought a digital marketing agency.

Resource / Amirati’s first customer, in 1981, was Apple. With offices in 30 countries, the agency has managed the accounts of Shewrin Williams, Toys “R” Us and Nestlé, while Brother Cell Phone List IBM iX has a client portfolio that includes Air Canada, Jaguar, Staples, the Wimbledon tennis tournament and Citibank. According to Advertising Age data, IBM iX is the world’s largest digital agency, with earnings of $ 1.59 billion, followed by Deloitte Digital, Accenture Interactive, Epsilon, Wunderman and Digital @ Ogilvy.

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