Company in order to propose the most coherent content marketing strategy actions to meet the challenges of customers, but also of the prospects that we are seeking to attract. But there is no doubt that some industries have an easier time creating compelling content than others. When you’re not selling exciting products or services, it can be tricky to find coherent content marketing strategy ways to sell your business and the products/services it markets. However, regardless of your industry, content marketing is a tactic that can help achieve one or more of your organization’s objectives. In this article, we share best practices with you to define a coherent and effective content marketing strategy. Define personas to have a strategy consistent with the needs of your target Like any digital marketing strategy, a content strategy starts with defining the audience you want to reach
In a little more technical jargon, we will talk about Uruguay Email List the buyer persona. Defining a persona allows you to understand your audience and tailor each piece of content you create to meet their needs and questions. So, start defining your strategy by creating a persona. Have a perfect knowledge of their questions, challenges, and challenges and therefore of the type of solutions they are looking for.
This will allow you to have a holistic view of their main points. Then focus your content on these needs. Understand the journey of your buyers The buying journey is the active process of finding solutions that your buyer goes through from the moment they realize they have a problem/ until they discover your business and make the purchasing decision. In the inbound marketing methodology, this process is categorized into three stages:
A content marketing strategy has the power to attract prospects
the awareness phase, the consideration, and the decision (purchase) phase. The content you produce must be able to answer the various questions of your persona at all stages of this purchasing journey. It should help your customer through every step until they make a purchase and even after. Because, you need to keep creating content that brings customers back into the sales funnel in order to entice them to make additional purchases. If you try to implement a content marketing strategy without an editorial calendar, you run the risk of running out of topic and getting discouraged very quickly; Thinking about your business on a daily basis does not allow you to be productive in creating it. Using an editorial calendar in your content marketing strategy helps you to have a global view of the different content to offer over a defined period (3 months minimum).
It allows you to know which themes to address, the formats to use for each content, and especially the expected reception and publication dates for each content. It also gives you the possibility of putting the whole marketing department, but also all the departments concerned (sales, HR, customer support) at the same level of information concerning the production of content for your structure. This schedule should not include only new articles to be published. Because a good content marketing strategy must include the re-publication of articles in order to increase their reach and ensure that they can always reach a new audience. Content can be reshared in a number of ways. A blog post can thus be transformed into a video, an infographic, or an e-Book. Analyze and adjust your strategy As with a digital marketing strategy,
Content marketing or content marketing is a tactic that we no longer present.
you need to measure the actions of your content strategy to see how it contributes to the achievement of objectives. Set clear, specific goals for your content marketing strategy and track your analytics to see whether or not you’re getting the results you’re getting. Remember, however, that content marketing is a long-term strategy and the results will not be visible immediately (it takes at least 2-3 months). You may need to experiment with different channels or types of content before you find what works best for your audience. If you don’t see results immediately, keep making adjustments and trying new forms of content that your audience could benefit from. Today, companies are aware that search engines such as Google intervene at one point or another in the purchase journey of their potential customers; It is,
therefore, important to appear well in the search results of the engine, hence the relevance of setting up a coherent content strategy to be visible to Internet users who come to do research related to your industry, products or services. that you market. Content marketing is one of the best ways to build trust and build a relationship with your audience. Finding the right content marketing mix can help your business gain, loyal customers. In 2016, Instagram was given a facelift with an update that announced a flurry of new features for internet users. The Facebook group’s platform did not remain passive when it came to adapting to the market, it was able to set up an interesting model to attract companies that are very careful about the ROI provided by social media in their strategy.