Once you have defined your customer profiles and analyzed your market on the web , you can start to implement your digital marketing strategy To do this, here are some tips that you may find useful: the prerequisites of your digital marketing strategy Define your goals When you want to set up a digital marketing strategy, it is important to first clearly define your goals Today, the Internet touches many channels and offers a multitude of possible objectives according to the expectations and direction of your business. They will be different depending on what you want to do: a showcase site, lead generation, online sales, an intranet, an extranet, etc. The first essential question to ask yourself is certainly why you want to implement a digital marketing strategy. The reasons can be multiple:
Secondly, it is necessary to define the important aspects that will allow you to properly Antarctica Email Database orient your digital strategy. For this you will need: Identify and analyze your competitors Determine your targets and understand their expectations Identify the sources of information consulted by your targets Define your differentiated strategy Depending on your objectives, a multitude of tools will allow you to analyze the situation, in particular: Google Trends, Google Alert, Facebook, Twitter, LinkedIn, Feedly, SocialBro, SEMRUSH, Hootsuite .Depending on your goals, Inbound Marketing will certainly be the solution that best fits your digital marketing strategy. This new marketing method aims to bring your prospects directly to you rather than going to them (Pull Marketing).
What will be the major changes this year in terms of content?
It is deployed in four main stages: Attract prospects with quality editorial content This step is to attract and interest your targets with the quality editorial content that you will produce. Thanks to the information that you will communicate on the web, you will arouse the interest of your audience by integrating content that will meet the expectations of your targets. This quality content can take various forms (infographics, webinars, white paper, newsletters, case studies, videos, editorial content, etc.) and will serve you to make yourself known by using the information channels that your personas consult, for example: Google, social networks, Amazon, forum, your blog, your website …There are two methods available to you to achieve your goal:
The use of “free” tools such as natural referencing (SEO), content marketing, personalized e-mailing or even the use of social networks … These tools often take time to convert customers and require significant human resources. Outbound marketing such as PPC, display, Real Time Bidding, mass mailing, social ads… These other tools can allow you to generate traffic faster by paying.
Always keep in mind a fundamental notion: it is always interesting to use paid resources as long as they are profitable. In order to reach your targets, do not hesitate to: Identify the pages that generate conversions Analyze in detail the specific information that interests your prospects Receive daily reports to share with your teams.
implement your Digital Marketing strategy
Call-to-action – Create call -to-action buttons to convert your visitors into leads in an instant, Landing Pages – Create more landing pages to optimize conversion rates, Contact Forms – Ask the right questions at the right time to qualify your leads through contact forms. Conclude: engage your prospects in a conversion process This third step is to convert your prospects into customers. You can feed your prospects with editorial content until they become customers. For this, you can use the following tools: Emailing – Personalize your emails with information from your database, Marketing Automation – Use this tool to trigger the sending of scheduled emails to your contacts, Analytics – Identify which sources are generating the most leads and views. 4 – Build loyalty and retain your customers Loyalty is an essential and necessary step.
Identify your customers, encourage them and reward your ambassadors. Through special events, personalized content, stay in touch with them so that they feel privileged and heard.: measure the performance of all your actions Many tools now allow you to measure the performance of all your actions on the web and inform you about the achievement of your objectives. With the performance measurement of your campaigns, digital marketing will therefore bring you real opportunities for optimizing your marketing budgets.Evaluate your digital strategy for free About the Author Gilles heads the Digital Marketing agency WSI OBIWEB . At WSI OBIWEB, we believe that all businesses should have an effective website. Thanks to WSI’s systems, tested and validated for more than 25 years,