For Aldo de la Cerda, OSOM’s marketing director, internet users provide information that allows brands to know where they are connected, what platforms they use and Croatia Phone Number List how they use them. “Today it is information that is an advantage for marketers, since in the past it was more difficult for them to collect it. Now we have tools that allow us to get to know the audiences and the platforms in a better way, “said the executive in an interview with Merca 2.0.
In the case of e-commerce, the main factor to take into account is that the objective is always very clear: The conversion adds an element of specificity that is not so easy to find in other Internet actors. This point aligns perfectly with well-structured data-driven decision making, and the more the merrier. Big Data allows companies to observe their potential customers; know their behavior and expectations in order to attract them to your online store; and loyalty to those who already have, something that costs between four and five times less than retaining a new one, according to a report by Extole.
Online shopping will almost double in Mexico in 2017 compared to 2015, according to a Statista projection. The platform points out that in the reference year total sales were 5,914 million dollars and at the end of the second year they will reach 8,529 million dollars. The biggest Brother Cell Phone List challenge for e-commerce businesses is collecting, storing, and organizing data from multiple sources. While it is true that there is a large amount of information waiting to be analyzed, Big Data makes sense of everything and allows it to be tracked, organized and better understood.
To learn more about the subject with Aldo de la Cerda, we invite you to sign up for the Shopper Marketing Summit 2017, at the Marriott Hotel, Reforma, Mexico City.