He oversees collaborations with local Bolivia Phone Number markets to activate the global influencer marketing vision. His role is to create a strategic plan to activate the right audience of influencers with the right brand at the right time — matching the right product with the right story. What type of influencers does Coty Professional work with?
At Coty Professional
[RC] Hairdressers are the number one influence of salon professionals. Often you will find that friends and family are the top factor in the decision, but if someone changes their hair color or hairstyle, Bolivia Phone Number they go to the salon and take the advice of a professional. In turn, influencing the products and technologies these professionals use, and how they are trained, is also important for brands to build relationships with these professionals.
The salon professional sector is a very close-knit community; a close-knit tribe, very relationship-based. Social media amplifies these relationships. Professional beauty has always been an industry for influencers; it’s just that now social media has added an extra layer. These networks happen across time zones. Hairdressers from all over the world follow other hairdressers on social media to follow trends, learn and share new techniques.