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Expected spending on digital and social media marketing in 2016

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Expected spending on digital and social media marketing in 2016

The Internet is a medium that, in Mexico alone, has 53.9 million users, points out the Mexican Internet Association (AMIPCI). This places it as an ideal place to publicize events and, above all, to implement marketing strategies. Currently, it is necessary for a brand to have an internet presence, because according to Perla Aragón –digital marketing manager at L’Oréal– digital marketing “no longer only consists of what is done ‘on’ or ‘off’ digital , but on how communication channels are used in a comprehensive manner to capitalize on each of their benefits and thus grant a specific role that together supports the strategy of a commercial firm ”.

Digital marketing is reflected in all the actions that a brand Malaysia Phone Number List undertakes in digital media, which is far from the practices carried out in social media, which includes all the sites on the internet where people meet to interact based on on a certain topic. The monetary investment of both provides better results within each area. In relation, the RSW / EU study indicates what the expected investment for this year by advertising agencies and marketers. The Internet is a medium that, in Mexico alone, has 53.9 million users, points out the Mexican Internet Association (AMIPCI). This places it as an ideal place to publicize events and, above all, to implement marketing strategies.

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Within the study indicates that investment in digital marketing will have an increase of 79 percent at the hands of marketing professionals, however, this data is Brother Cell Phone List exceeded by 14.4 percent by agencies. Regarding investment in social media, it stands out that marketers will increase investment by 61.2 percent, a figure that is also exceeded by agency, reaching a 71.2 percent forecast for this year 2016.

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