It is therefore very important that she has a solid knowledge of SEO, lead generation, social media management tools and technologies, and customer service. Look for someone with an affinity for knowledge sharing and strong tools to develop internationally skills that the rest of the social team can align with and learn from. Excellent presentation skills will also come in handy because your manager should be sociable and represent your company in front of customers and other stakeholders. Finally, I always recommend that the social media manager has a creative writing background and a sense of design, which is helpful in understanding and tools to develop internationally the rest of the team’s business processes.
Define social media campaigns based on the overall digital marketing strategy Set team goals and deadlines Build the company’s online reputation by building brand and product awareness Manage the performance and functions of the social Croatian Email List team Work transversally and liaise with other key players (i.e. other departments, marketing teams or your marketing agency) Potentially create content (if you don’t have a designated content creator) Potentially promote content or ad campaigns (if you don’t have an advertiser on social media)
The creator and curator of social media content You’ve heard us say this before: content is king. This role is therefore very important for your entire online reputation. Your content creator/curator will manage your brand’s voice on social media; the information your business posts or shares should be valuable, timely, and relevant to your audience. In addition to a solid writing background, this person should absolutely understand the basics of search engine optimization. Proficiency in major social media platforms and content management systems (CMS), like WordPress or HubSpot, is also critical to that person’s day-to-day performance. Strong research skills, coupled with time management skills,
will also help this person manage multiple social channels and effectively create third-party content that your target audience will enjoy. Create original content and integrate it into the content calendar Identify and use valuable content from third parties Stay up to date with the latest industry news Schedule, publish and share content on all social channels Collaborate with the designer, social media advertiser and community manager to ensure consistent brand representation The social media advertiser If you’re looking to take advantage of paid social media advertising, your team will need an ad strategy specialist.
Naturally, brands and their agencies need to keep abreast of the business value of the latest technology
When a company wishes to develop internationally, it is important that it asks itself the right questions to succeed in its establishment. In which country should we develop as a priority and why? When is the best time to test the market? How to do it? What investment and what Return on Investment (ROI) to expect, and in how long? To help them in their development, French companies have a range of solutions available to them: BPI, COFACE, UBIFRANCE, CCI, Ministry of Foreign Affairs, etc.
Thanks to their maturity, large accounts have been able to accelerate their international development in recent years. But they are no longer the only ones to take the plunge.
VSEs / SMEs also have great opportunities for growth abroad. However, they do not have all the means or the time to invest in distant and expensive exhibitions, to find reliable local partners, to identify the countries where the demand is the highest and where the competition is the weakest, analyze the market before investing, etc. Yet, it’s never been easier to do market research, test campaigns, and start doing business without even leaving your desk. How many times are your keywords searched on Google UK or Google Brazil? What are your future customers really interested in? Who are your real competitors on the internet? What digital strategies do they use? Are they “Customer Centrics”?