In 2015, staying ahead of the competition takes more than just on-site optimization. With new penalties increasing almost every month, it’s becoming more and more important to clean up your existing backlinks, to get rid of the bad eggs that might end up biting you in the back later on.
We’ve all made the mistake of hiring a dodgy SEO company at some point, and without a good grasp of SEO it can be hard to know what makes a good link and what makes a bad one. It’s not hard to find a bunch of horror stories of people who have hired an unprofessional SEO agency that promises first page rankings, only to have their website sent to the dark side of search engines. .
How to find bad backlinks
Telling the difference between a good USA Phone Number and a bad backlink is actually quite simple. It all comes down to the quality of the website your link is on. Sometimes it’s blatant, and sometimes it takes a bit more research, but either way the links will fall into a few categories. Not only is this a waste of money, but it is also extremely difficult to recover from because Google knows that your website may not have enough quality content to get real quality backlinks.
Is the website designed exclusively for link building
These are usually quite easy to spot. If the website has a bunch of useless articles that have no relation. To each other and it is obvious that they only serve to provide an anchor for a link. They will backfire at some point and drop you lower. In the rankings than if you had never created a link. In the first place.
If Google finds that the majority of your anchor texts are an exact match keyword, you can bet your bottom dollar that they don’t take your website too seriously, and a complete de-indexing of your website from their search results is not uncommon.