Daily, no less than 3.484 billion Communication strategies will visit the various social platforms. A boon for organizations in terms of Communication strategy will be the which can thus make themselves visible to these Internet users thanks to a relevant social presence. Social networks, like all other circles, have their stars whose Communication strategy will the out and who have managed to stand out. You may have guessed it is about influencers. We now know that 49% of consumers take the recommendations of opinion leaders on social media into account in their purchasing decision. But what is an influencer? In a simple way, an influencer is a person who has a very active presence on social networks and who, by his status, his media exposure, is able to be an opinion leader who can Communication strategy will the consumption habits in order to lead to possible commercial actions or not.
When looking to qualify influencers, the number of subscribers is the criterion most often analyzed, but this does not completely determine influencer status. In reality, two criteria are as important as each other, it is the number of subscribers Jamaican Email Addresses the commitment of Internet users to the accounts they follow. An American study estimates the minimum number of subscribers that an account must have to be considered an influencer at 1,000. Another decisive criterion is commitment. This corresponds to the interaction between influencers and subscribers. It is precisely this commitment that reflects the ability of an influencer to encourage his followers to take any action. We could therefore deduce that it is the privileged relationship
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between subscribers and influencers that is above all interesting. The number of subscribers reflects the extent of this relationship. Not all influencers belong to the same category, as these few figures show: 45% of influencers have between 1,000 and 10,000 subscribers; 35% of influencers have between 10,000 and 50,000 subscribers; 16% of influencers have between 50,000 and over 100,000 subscribers. Why is it important to integrate influencers in your marketing strategy? The first value of influencers is undoubtedly their community made up of a few thousand Internet users who follow and scrutinize their every move in search of opinions, good plans; but also and above all the relationship of trust that exists between them, hence their ability to induce well-defined actions.
Calling on an influencer turns out to be a good way to attract the right audience to you, that is to say, the one who is most likely to be interested and to acquire your product or service. This allows you to benefit from the production of quality content that interests your audience. But above all, one that is distributed through a powerful channel, ie someone who has the ability to influence their buying decision in your favor. Download your roadmap template How to choose your influencers? Each influencer addresses a well-defined theme. Some specialize in fashion, cuisine, or travel, others in politics or activism. It is therefore imperative to identify the right influencer, that is to say, the one who deals with a theme in line with your sector of activity and who
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will therefore be able to promote your product in the most natural way possible. This selection is important because influencers have an obligation to remain consistent with the theme for which they are precisely followed at the risk of losing their audience or altering their credibility. So it would be strange, for example, for a food influencer such as Tal Spiegel, Parisian pastry chef, and creator of the account, which has 284k subscribers, to unexpectedly promote a product intended for the automotive industry.
This choice is crucial and is in a way your targeting phase. Just assume that influencers are somehow your ideal customer with the ability to incentivize profiles who have similar interests as them. How is this effective? When you are about to make a purchase, you are probably
asking people for advice (friends, family, people who are in the same groups as you, etc.). This is because you believe that they will be objective. This is exactly the role that influencers play in their community. They act as good friends who give you good advice and guide you in your final decision. By entrusting them with promoting your brand, consumers feel they have an objective opinion on a product or service. This allows him to make his decision to buy your product or not by having first found answers to the questions he was asking himself. In recent years, digitization has become an essential step for organizations. Small, medium, or large companies, all try to put in place the best tactics to operate a digital transformation and stay competitive. However,