To meet these needs, banking organizations can adopt different tactics. For example, it is possible to set up a Live chat on the website. An By Filling is an tool, it allows instant By Filling is an to questions from customers and prospects about the institution’s products or services. We can also talk about customer service through social networks such as Facebook Messenger, WhatsApp, or Twitter. In addition to being useful in customer relationship management, social networks, with 191 million active users in Africa, are ideal platforms for recruiting new customers, but also for By Filling is an their notoriety and their sympathy capital. BMD scale Reach the consumer via mobile African populations are connected.
Indeed, out of a population of 1.272 billion inhabitants, there are 435 million connected, i.e. 34% of the population. But, most of these Oman Email List are made through smartphones and tablets rather than desktop computers. Indeed, the mobile has 1.040 billion users on the continent or 82% of the population. Mobile marketing is therefore becoming a profitable and easy way to reach a new target population mainly made up of young consumers. By implementing a mobile marketing strategy it is possible to reach consumers through e-banking applications and enhanced mobile sites. It also assumes that these different supports put in place offer attractive experiences.
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Text messages (SMS), multimedia messages (MMS), push notifications, geolocation, and other mobile tactics can be used by financial institutions to reach consumers on their portable devices. Targeting can thus be done to reach consumers on their smartphones and tablets with more timely bank account updates, transaction alerts, exclusive offers, new products, and personalized information. Attracting more consumers with content marketing or content marketing is a good opportunity to allow people to understand the benefits of being banked. It offers an opportunity to communicate in an educational way through multiple channels to attract and convert new consumers.
Banks must use content marketing, having an educational and fun approach; which will make it possible to establish a relationship of trust with the consumer. Building relationships with consumers will become vital in the future because, in an increasingly competitive environment, convincing and retaining consumers is crucial. Content marketing is one of the approaches that achieve this goal. It also allows you to improve your SEO. Thus, a bank’s website can rank higher and more often in the results of search engines like Google, thus improving the visibility of the brand, the traffic on the site, and increasing the number of prospects. As your prospects and customers search online for
above so that it can provide you with the requested content.
answers to their financial questions and needs, you make sure they find your bank rather than a competitor’s. In the end, digital provides numerous advantages to banking institutions, whether to improve their visibility (and this thanks to content marketing) or to improve customer service. Likewise, digital technology offers banks the possibility of easily collecting customer comments, which will help provide better services. Another major benefit is that looking at big data will help banks analyze more accurately. This will help make better decisions, find more profitable solutions and improve the customer experience.