Already a trend for a few years. Brands accelerated the production and publication of content in their own media after the start of the covid19 pandemic. This reality of brands acting as publishers. Creating and publishing informative content in their areas. Has been demonstrating the market’s maturity in digital transformation via digital marketing.
Traditional media. Such as printed and beaten ads. Have been losing ground to a more open and rich communication. Via enlightening content of the brands. Bringing a new way of conquering the customer. Without forcing the sale or being invasive. Mainly via inbound marketing (marketing of attraction). Digital marketing strategy focused on attracting and relating to customers in various ways and. Among the main ones. Through informative and rich content. Passing authority in your segment with users consuming rich content produced by the brand is the best current way to win new customers and relate to your current base.
Brands on The Internet Are
Vying for users’ attention all the time. And making your social network and website just uk business email list a product catalog is. Without a doubt. The worst form of communication. Brands as publishers brands as publishers index 1. How brands should work content 1.1 blog 1.2 videos 1.3 constancy 1.4 lives 1.5 growing your lead base is important 1.6 lgpd – general data protection law how brands should work content many brands have started to produce content just because it is a trend. Without knowing very well how to do it and may be throwing away important opportunities. Posting all the content in your area that comes to mind on social media may not bring the results that this strategy can provide. Blog the first step is to know where your audience consumes content and it is not always in the same place where you consume it.
Having a Website with A Blog
Serves almost all areas. As google is very strong and concentrates almost all the searches for users’ doubts. And nothing better than a well-made and structured blog with a good seo job to start indexing. Well in google searches. It is necessary to have a plan of what will be produced and posted. Which channels and formats. Following a sequence with priority for the Bank Email List main doubts and pains of the customers. Which the brands must know clearly. Large companies and authorities in their segments are already building true information portals. Such as the success story of l’oréal. Via the makeup portal with millions of hits just with information about what their customers who can buy the product need to know.