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Then this handy refresher course might be for you. You are completely up to date within 45 minutes. View the online course The role of purpose or social impact in business is increasing all the time. According to 70% of C-suite leaders, the company’s purpose strategy strongly influences their role, a recent study shows . It is therefore not surprising that more and more organizations have developed or are working on such a strategy.

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This development is not only due to the good will of companies, but above all from the growing awareness of consumers. And the growing need for products that give them the feeling that they as individuals contribute to Singapore Phone Number a better world or at least to everyone’s personal definition of a better world. Brand activism: do you dare to take sides? Suppose something happens in the world that affects the values ​​and purpose of your brand. Do you stand up for your ideals as a brand and do you dare to take sides if necessary?

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Or are you as a brand so brave that you start the discussion to initiate social change? Brands like Nike and Patagonia weren’t afraid to make their voices heard. They took sides, stood up for their supporters and let them hear a strong noise to the outside world. This is brand activism. But should brands get involved with politically charged themes? And what are the ingredients for a successful transmission of the message? To gain more insight into the possible effects of taking a stand, Market Response has conducted two studies. This blog focuses on one of these studies, into the importance of authenticity in taking an activist position.

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