At the time, McKinsey developed the MABA analysis for General Uruguay Phone Number Electric. A MABA analysis looks broader than just the profitability of products. It compares the relative market attractiveness (MA) of a business activity or product-market combination with competitive strength,
In other Uruguay Phone Number List markets, they cut supply or raise prices to the extent that customer demand, cost structure and competition allow. The MABA analysis, together with the BCG matrix, forms the basis of many computer models and advanced portfolio simulations of today. Marketing Attractiveness.
Business Attractiveness MABA analysis, source: house of control 3. Sometimes the government imposes restrictions on this. But according to Uruguay Phone Number List Kotler, in the early 1970s, companies gave priority to supplying the largest and strongest customers. Many companies divided their customer base into A, B, C and D customers according to a customer pyramid. In addition,