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What is marketing? A simple way to define it would be Morocco phone number the set of principles and actions carried out by organizations —and individuals— to satisfy the needs of a market. In order to meet sales objectives. Sound a lot like what marketing is ? In fact. It is so because they are the same. Since marketing is the spanish translation of the word marketing . So it is correct to refer to this concept in either of the two ways. Now. The economist philip kotler. Considered by many to be the Morocco Phone Number of marketing. Spoke in his book “marketing management” about the social aspect of marketing; being an exchange of both products and services of value between groups and individuals.
And how through this process they can satisfy their needs and desires. In this way. There are two very important points that should be highlighted. In order to have a better understanding of what we have just mentioned: desire: it is a consequence of people’s emotions. Which are Morocco Phone Number as interest in getting or achieving something. Need: this is when a person has a “lack” of something tangible or intangible. And that most of the time turns out to be essential for life. Therefore. Marketing is applicable to any business that offers essential products and services. Such as food from the basic basket. Personal and household cleaning items. Clothes to wear. A house to live in. Electricity. Water drinkable etc. And also those that satisfy desires. Such as a video game. A luxurious car. Streaming Morocco Phone Number . A trip to the movies. Beauty treatments. Among many other things.
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Advertisements on the street. If you pay close enough attention. You’ll realize that marketing is everywhere. Marketing objectives knowing the concept. It is easy to understand what the main objective of marketing is. Morocco Phone Number what else is sought to achieve? In summary. We can say that the following are its main objectives: carry out market research to segment: identifying your preferences. Demographic data. Needs. Customs. Etc. In order to better focus marketing strategies. Create buyer personas : they are a representation of your ideal client. Which carries both real data and well-founded deductions. These are much more specific than traditional market segmentation.
And they turn out to be essential for the creation of valuable content. Increase business sales: one of the most important points at the administrative level. Morocco Phone Number a for-profit organization needs to have income in order to survive. However. It is very important that —from the marketing approach— a balance be sought so that both customers and companies win in the exchange. Improve distribution logistics: for this. The distribution channels must be studied. So that the product arrives in the best possible state at the point of sale or the final consumer. Set the correct prices: thanks to market Morocco Phone Number . You can better understand the economic possibilities of your consumer and how much they are willing to pay for your product or service. Customer loyalty: unlike the old sales practices.