This content is focused on the issues of innovation in the sector prospects. It is also important to optimize this content with the keywords or innovation in the sector that your prospects are likely to use, in order to appear in the top of the results on the innovation in the sector engines. The important thing at this stage is to capture their attention and give them the innovation in the sector to learn more. You can do this by offering an e-book, guide (or another downloadable resource format) to move it through your funnel. This also allows you to collect their information through the form that your prospect will have to fill out to obtain the resource you are offering.
This information will allow you to better Reunion Email Lists their needs and provide them with more personalized content during the second phase. He thus passes from the stage of the simple visitor of your site to prospect. The consideration phase of the various solutions At this stage, your prospect has given a name to his problem and seeks to compare the different solutions available to him. His research is more refined and he uses much more precise, much more specific keywords. The content he is looking for is related to the few solutions selected, with the intention of studying them in-depth, to understand their advantages and disadvantages.
the brand to deliver the message that resonates in the ears of its prospects.
Realizing this fact, you need to provide them with content that is much more in line with their concerns and needs. Offer to download much more in-depth content like an expert guide, presenting him the most effective solutions for his needs. Your goal at this point is to convert your prospect into a qualified prospect and validate that they really need your services. By providing the necessary resources, you can obtain even more precise information (such as its challenges, motivations, etc.) and be able to personalize your communication with prospects. improve the visibility of your business on the internet
This phase also makes it possible to facilitate the process towards the last step which is that of the final decision-making, the
purchase decision. The arrival at this phase can last longer or shorter depending on the maturity of the prospect, his need (is it urgent, important, can wait), the authority of your interlocutor (what function does he occupy in the company) , but also the availability of its budget. To fully understand this phase, it is interesting to set up a lead nurturing campaign. This is the final phase, where the prospect is ready to make his choice among all the solutions that have been presented to him. ore than a prospect, your interlocutor becomes a sales opportunity and you must direct him to your business. If in the first two phases you only advised him and gave him educational content without talking about your product,
Specializing in financial products, fintech is increasingly visible in the African market.
in the decision stage, it will be a question of showing him that he will be right to choose you. There is nothing better to do this than case studies and testimonials to see what other users have to say about your business and your services. Because, at this stage, your prospect focuses on the elements related to the implementation of your solution , in order to choose the option which is the most relevant to implement and which best suits his budget. It is also possible to offer him a consultation, a live demonstration or a free trial to let him judge for himself. The user experience will also be an important aspect in order to convert it. If, for example, your prospect comes from Senegal, a company with a responsive site will have a better chance of converting it,
because there are more mobile users than those connected to ADSL. marketers are now aware of the change in consumer behavior in the way they buy and get information. It is, therefore, necessary for the latter to opt for the marketing orientation adapted to these evolutions and which would make it possible to reach the customers at the moments which most influence their purchases. This therefore presupposes providing them with the right information at the right time in order to guide them in their decision-making. It also involves a much more extensive collaboration between the marketing department and the department and the sales department in order to facilitate the support and management of prospects.