The digital marketing audit step is to attract traffic to your site. There are different traffic acquisition channels available to you, such as natural or paid visibility on to take into engines, there are also social networks, e-mailing campaigns… There are therefore The digital marketing audit channels to use to attract visitors and generate traffic. Many people stop at this stage and do not go further, apart from this we are only at the beginning of the strategy to improve the efficiency of its website and make it a digital marketing audit generation machine. The second step is to ensure that visitors stay on the site and capture their contact details. You will achieve this with optimized landing pages, qualitative content, forms, to take into account calls to action.
Then you have to put in place a whole series of elements to convert these visitors into customers. Unless you are on an e-commerce site, where you can hope to transform the visitor into a customer on the first visit, most sites must collect the Belize Email Database details of visitors to then be able to feed them with information, newsletters, premium content, to help them move forward in their thinking and in the purchasing cycle, to finally transform them into customers. When you go to turn the visitor into a customer, the strategy doesn’t end there either. You have to try to satisfy him and put in place a customer loyalty strategy to have a regular income, increase the average basket, and get recommended.
Why is increasing conversion better than increasing traffic?
Conversion goals When we talk about conversion, what are we talking about exactly? The first thing to know is that any website should define conversion goals and it should define them even before being created because the design of a site is done around these conversion goals. Everything that is going to be put on the website, whether it is the design or the content, must be at the service of its conversion objectives. We distinguish two main types: macro and microlenses. The macro objective of a website would be the final objective, it is what you want the visitor to do on your website to convert them into a customer. There are 4 types of macro lenses:
It is important to know upfront which macro lenses you have set for your site. It is possible to combine several objectives. Next to it, there is a whole series of micro objectives and which are ultimately intermediate objectives through which the Internet user must go to reach the macro objective. For example, if your objective is to generate requests for quotes online, the micro objectives that you will put on your site will possibly be to download a white paper, to register for a webinar, to request a free consultation … This will be the first step in a conversion process to achieve the macro goal.
Another example of a company that wants to improve its sales:
“Traffic without conversion is a traffic accident Small example. of a conversion architecture that does not work So, you have indeed earned that traffic, but you don’t have customer calls, no appointments, and even no inquiries. So the question is: why do I have traffic and no conversion? Do not correspond to the customer profile you are targeting. On average. 34% of visitors to a site do not find what they are looking for quickly enough, 40% leave quickly if the site takes more than 3 seconds to load, and finally. 99% of Internet users leave without doing anything and do not will never come back.
Its objective is to acquire 30 clients per month. We could therefore say to ourselves that it must multiply by 3 the number of visitors to its site by spending more money in acquisition channels. But why not spend your resources to first improve your conversion rate by optimizing your website and sales funnel. This second solution will probably be a better investment in the long run. The conversion ingredients of his site By ingredients we mean the different elements without which a website has difficulty converting. Conversion is built through a conversion architecture. This conversion architecture involves the implementation of various elements.