What’s also interesting is that it records all the interactions you have with your contacts. Anyone who retrieves a client’s file will be able to find all the history of the exchanges and will be much more efficient. Marketing Automation to generate targeted leads CRM is the basis, the foundation of all marketing automation. The advantage is to automate tasks that were done manually, such as reminders or campaigns. For example, when a new prospect to generate targeted leads up for your newsletter, you can then assign it to what’s called a welcome campaign by feeding it with personalized information. The idea is always to send the right message at the right to generate targeted leads since you already have the right person.
Subsequently, his score could be a trigger to encourage him to use it at home. Finally A / B testing allows you to test two versions of the same e-mail or of a page where you only change one element. Be aware that a different image in a single email may have a higher click-through rate than Botswana Email List another image. You can use this method with several variables so that a campaign generates more interactions and engagements with your customers and your prospects. The new customer behavior The buying journey of a customer unfolds in three main moments. The awareness phase, that is to say,
The objective is to reach different types of prospects, thanks to tailor-made messages.
once he is convinced that there is a solution that exists on the market, he will try to look for the best of them. The last phase is decision-making, for this discounts coupons, contests, gifts can encourage him to take action. Benefits of Marketing Automation Thanks to the purchase journey and the interaction that visitors have with your website, you can segment your database according to their expectations. Marketing automation also protects your brand image because by recognizing your prospects you make them feel like they really care about them and their needs. Update your customer database
It is important that this data is aggregated, consolidated in a tool that will allow you not to forget a prospect, who could become a very important future customer in your company. It must be simple, efficient, and accessible by all of your employees in a single file or in a single system. Identify and organize your content Here’s a rule of thumb: People prefer what they already know. The more familiar and close they feel to your content, the easier it will be for them to understand the message you are sending. It is, therefore, necessary to examine all existing content
By using Google Adwords you will have a good chance of getting your messages displayed in the right places on the search engines.
Then, by reorganizing the content by customer profile you can reformulate the message to take into account these new aspects that did not exist before. At the same time, try to sequence the message against the stages of your buyers’ buying journey. Adapt your communications When creating new content, take the situation into account. Be sure to contact your customers quickly by being clear about operational changes, letting them know the best way to contact you and what you are putting in place to help them. Be creative! Customers like companies to show solidarity, but what it takes is to be a little more creative.
Measure, test, optimize Make sure you measure your results correctly against your goals to be sure where your campaign is heading. For this, several tools can be used: Google Analytics, CRM, Marketing Automation, Email Marketing software. Knowing what works helps you make the right decisions. Do not hesitate to inquire with a consultant, to learn more about all the actions that you could put in place thanks to a database. The best knowledge and the best advice, in digital marketing WSI’s Digital Marketing Blog is your starting point for tips, tricks, and best practices on all things digital marketing. Take a look at our latest articles. Don’t stop learning now.