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4 main functions of the social media manager today

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4 main functions of the social media manager today

Until last year, on LinkedIn about 405 thousand people registered as community managers (CM) and 249 thousand as social media managers (SMM). Both positions are related to the strategies of the brands in social networks, mainly, but each one has specific functions. Currently, those of the social media manager can focus on four key points:

This professional not only monitors the information about the brand in the digital part, but also prepares detailed reports on the behavior. He goes further and is in Dominican Republic Phone Number List charge of creating the strategic plan for the brand, on the platforms that are becoming more and more relevant to the consumer. The number of users in social network could reach 2.5 billion worldwide by 2017, according to eMarketer estimates.

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While this character interacts with the public, he takes it one step further and leads a brand reputation crisis if one exists. This work requires specific characteristics such as speed, common sense, and problem solving. Finally, the current social media manager defines and segments Brother Cell Phone List the target audience, knows their characteristics and even more, interprets them. That is, it is about who creates the guidelines, measures the successes and failures and constantly creates and curates content for social networks.

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