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4 common and unforgivable mistakes made by community managers

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4 common and unforgivable mistakes made by community managers

For a couple of years, community managers have been an important part of the communication and marketing industry, but many continue to make mistakes that we should consider unforgivable. We tell you some of them.


1. Get on any train
Every day there are topics that stand out on social networks and become a trend. Since last year these are, for the most part, superficial and absurd. You always have to Philippines Phone Number List ask yourself, what value does getting on the train of the day give to a brand? Is it really important for the brand to tell its followers to “be like José” or to comment on the color of a dress? Wanting to be in every conversation is not always a good idea.

2. Ignoring users
The internet is a multidirectional communication medium and that should be used in favor of brands and the creation of loyalty. That is why it is important not to ignore the opinion of users, although sometimes it is a harsh criticism. A synonym for ignoring consumers is responding to everyone with a generic phrase and lying to them by saying that you want to help them.

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3. Say you were hacked
This classic pretext for the most serious mistakes that have occurred in social networks is one that no one believes anymore. Today it is more valued when a brand or digital agency accepts its mistakes responsibly and faces the consequences.

4. Fall into a limbo of comfort
It has been a couple of years since social networks became popular and being a community manager became a business. The issue is not something to be taken lightly, only in 2015 advertising on social media generated more than 18 thousand 273 million dollars, according to data Brother Cell Phone List from Statista. That can lead many to fall into repetitive formulas and not make strategies but mechanical movements in search of a share of engagement. The digital environment is changing, there are reasons why /. If you are CM, get out of the comfort zone and try to adapt to what is coming.

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