The goal is to create compelling online B2B sector in Senegal that inspire people to complete the transaction in physical and then stay connected B2B sector in Senegal social platforms and mobile. As businesses face shorter product lifetimes or greater price transparency, the ability to create consistent consumer experiences combining personalized B2B sector in Senegal and simplified purchasing regardless of the medium chosen becomes a significant competitive advantage. At the twilight of the year 2016, the observation was made: it was a year of upheaval in terms of communication on social networks for companies. We are seeing more B2B sector in Senegal more companies, especially on the African continent, who have joined social platforms.
And among the spaces that most appeal to Liechtenstein Email List companies, we obviously find Facebook and Instagram. If all companies consider the importance of social networks in a digital strategy, we are however often hungry for the content that is offered. However, we realize that consumers today are fond of relevant content, which they can consume hot. This attitude has contributed to the birth of a new trend: live-sharing. It’s very simple, the principle is to share the moments of life with its subscribers. But this trend can have an impact on the growth of a business. The answer is yes. Because, before acquiring a customer, there is a long process in which social networks will intervene in one way or another.
First of all, it allows Internet users to identify your page at first glance. As with your website
In this new post, we will review the reasons that should push you to offer a unique experience to your subscribers through live-sharing, with the aim of converting them into customers. Boost your brand awareness As a company, betting on social networks is a good way to increase your sympathy capital, and also to improve your visibility. This is what live-sharing offers you: boost your visibility and your notoriety. Sharing the relevant moments of your business with your target gives the possibility of associating your followers with your strategy. The role of the follower is no longer to simply follow a brand in a scrupulous manner, he takes part in interactions and has the power to unite around your brand or to scratch the image of your company towards a community.
Although the first efforts are made by your company to mobilize a community, it is your followers who do the rest. The reason why in inbound marketing strategy the last step for a business to achieve is to retain your customers and turn them into ambassadors. To reach this dimension with Internet users, you need to invest in creativity. This is the “catch” of these new platforms, you share your privacy. While to many this may sound like a threat, see it more as a way to humanize your brand. To do this, you can surf on themes such as: micro-vlogging: This is blogging in the format of mini videos. Make regular appointments with your subscribers to deliver them high added-value content. Video facilitates interactivity and the multiplicity of live-sharing platforms
If sales reps aren’t performing or improving enough
will help you in your choice. You can for example choose micro videos with Snapchat or opt for longer videos by choosing Facebook Live. teasing: giving an overview of what is being prepared for the launch of a product or an event is always a good way to engage your target audience and arouse their curiosity. This format increases your chances of seeing your followers relaying information to you, which allows you to reach a larger audience and make yourself known on the web. contests: for those who wish to have an even more interactive strategy, gaming is a good point to integrate into your themes. On the occasion of certain events, betting on gaming is an excellent lever to attract potential customers.
These themes are not the only ones on which you can surf in your communication. You just need to be the most creative to build well-established notoriety for yourself thanks to live-sharing. Download your ultimate guide to communicating on Snapchat Improve your sympathy capital Start by asking yourself the following question: what image do my subscribers have of me? Because, as you know very well, we cannot please everyone. However, we can make sure that most people like it and that’s what your business wants! From this fact, you will understand that it is imperative to always redouble your efforts to improve your brand image. What live-sharing allows you to do without too much financial and human investment on your part.